THE best brands sell feelings instead of products. Entrepreneurs are creators and curators of experience. An experience economy is the…
The third Carnival Calabar dry run, which took place on December 8, was a spectacular display of colour and energy…
The board of Marketing Space has announced plans to honour outstanding individuals, brands and agencies for their contributions to the…
A marketing communication expert, Dr Dare Ogunyombo, has advised ‘premium’ brands to be less ‘arrogant’ in the market place. Rather,…
THE Group Corporate Communications and Events Manager, Dufil Prima Foods Ltd, Temitope Ashiwaju, says for government to enhance the lives…
Organisers of the annual Media Consortium Conference Awards (MCCA) have said the thematic focus of this year’s edition of the…
THE Director of Corporate Communications and CSR, Airtel Nigeria, Mr Femi Adeniran has advised Public Relations practitioners to ensure their…
Bukka Hut, one of the leading QSR brands in Nigeria, has announced its upcoming rebranding initiative, marking a significant milestone…
THE Institute of Brands Management of Nigeria (IBMN) has disclosed plans to confer on some West African companies, brands and…
AN integrated marketing communications expert, Philip Odiakose, has stressed the need for brands to explore independent media monitoring strategies and…
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