Successful real estate business requires planning —Expert

A real estate expert and investment banker, Kunle Ilori, has said that achieving the desired success in the real estate business requires meticulous planning.

Ilori, who is the founder of Wardiere Oakmount and a real estate sales coach, said this while celebrating the feat of selling an entire estate of 48 plots in just 13 hours in Abuja.

The real estate boss stated that “With close to a decade in the real estate industry, I have successfully sold over $185 million worth of properties across Dubai, Singapore, the UK, and Nigeria.”

Ilori, fondly called the ‘wolf of real estate’, stressed that achieving a win-win situation for both the client and the real estate company in a ‘tight real estate business’ like Nigeria requires learning and unlearning of necessary skills considering the current hardship in the country.

Although funds seem scarce in the country at the moment, he appealed to buyers to quickly invest their money in real estate, a business which he described as a sure way of profit making when done rightly.

“Selling an entire estate of 48 plots in just 13 hours was the result of meticulous planning and a well-established client trust. Over 70% of these sales were to existing clients who had experienced success with our previous projects. As an investment banker passionate about wealth-building, I had set up a system where clients are continuously saving and preparing for lucrative opportunities.

“When this deal arose, they trusted our expertise and seized the chance without hesitation. This approach underscores the importance of building a sustainable business model and nurturing client relationships.”

He further said, “in ‘The E-Myth Revisited,’ Michael E. Gerber explained that ‘systems run the business and people run the systems.’ Our efficient system and strong client relationships made this rapid sale possible.”

Asked why he is called the real estate wolf, Ilori said, “As Tony Robbins emphasises in ‘Money: Master the Game,’ the secret to wealth is simple: find a way to do more for others than anyone else does. This principle is at the core of why I am known as ‘the wolf of real estate’.”

Also speaking on the future of the real estate business, Ilori stated that the business will be determined and “shaped by a combination of economic, demographic, technological, and social factors.

Considering the economic challenges, Ilori advised real estate buyers to “invest for property buyers, assess financial stability and ensure a budget before proceeding to buy a property after due verification.”