Stanbic IBTC expands financial offerings in new brand campaign

THROUGH a new integrated marketing campaign, Stanbic IBTC Holdings Plc, a member of Standard Bank Group, says it has evolved into a full service financial institution with a clear focus on corporate and investment banking, personal and business banking as well as wealth management.

Through its various subsidiaries, the institution is validating its depth and far-reaching scope in delivery on its mission as Nigeria’s leading end-to-end financial solutions provider.

Speaking at its Walter Carrington Lagos headquarters, Chief Executive of Stanbic IBTC Holdings, Mr Yinka Sanni, said the new brand campaign reinforces the brand focus that it enables ‘you to be’ and ‘be all you can be’.

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According to the universal financial services organisation, the campaign will run on radio, television, press, outdoor, advertising, and digital, among other channels of communication. It exposes the main business pillars on which the Stanbic IBTC brand stands.

Launched on Tuesday, June 19, 2018, the brand campaign comes against the backdrop of the sixth anniversary of Stanbic IBTC’s adoption of a holding company structure in line with the Central Bank of Nigeria’s directive for separation of core commercial banking activities from other financial activities such as stockbrokerage, asset management and pension, among others.

The campaign catalogues Stanbic IBTC’s customer segment from cradle to estate management. This means young and adult have something for to benefit. It also restates its commitment to supporting people of all walks of life to accomplish their goals.

This, according to the lender, is based on insights from market research on customer expectations which has become particularly imperative as the group continues to expand its offerings across the financial services landscape.