Spotify Wrapped 2024: A deeper dive into Nigerian listening habits

Spotify’s 2024 Wrapped has arrived, and it’s a deep dive into the hottest sounds and hidden gems Nigerians loved this year. The spotlight falls on Nigeria’s vibrant music scene, a global force to be reckoned with.

Homegrown Heroes Reign Supreme

For the fourth year running, Nigerian artistes have dominated the top 10 most-streamed list, proving the nation’s unwavering love for its homegrown talent.
Asake takes the crown as the most-streamed artist in Sub-Saharan Africa (SSA) , specifically in Nigeria, Gambia, and Benin. And it wasn’t just the Gen Z crowd who were hooked – Asake, alongside Burna Boy, Shallipopi, and Seyi Vibez, captivated listeners from 13 to 55+ years old, landing on the top 10 artists list for these age groups.
Rising stars Ayo Maff and Muyeez stormed the most-streamed tracks list with tracks “Dealer” and “Instagram,” proving the industry’s bright future. Young Jonn’s hits “Aquafina” and “Stronger” showcased his staying power, while Burna Boy held his own with “Higher.” It’s a dynamic blend of old and new, driving the industry forward.
“Spotify is always honoured to showcase the depth of Nigerian music and its incredible talents through Wrapped each year. The seamless blend of generations and genres showcases the unique power of Nigerian music to resonate both locally and globally. It’s inspiring to see how our artists are not just shaping culture at home but also making waves internationally.” said Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa.

Album Charts: A Mix of Fresh and Familiar

In a surprise twist, Young Jonn’s ‘Jiggy Forever’ leads as the most-streamed album, followed by Asake’s Lungu Boy. Odumodu’s Eziokwu makes a comeback from last year, while Rema’s HEIS and Asake’s Work of Art also secured top spots, with the latter making a notable return.

Global Domination: Burna Boy and Ayra Starr

Burna Boy’s global impact is undeniable. He’s Nigeria’s most-exported artiste and the only Nigerian in the UK’s Top 100. Rising global star and Spotify RADAR alumna Ayra Starr is also making waves. She’s the top female artist in Nigeria, Ghana, and Kenya, the most-streamed Nigerian artist in Latin America, and the top Nigerian female artist in Europe. Sharing stages with Coldplay and Chris Brown, she holds the record for the longest time on Spotify’s global chart, surpassing even Rema and Burna Boy.

Podcast Picks
Nigerian listeners are also tuning into a diverse podcast scene. Apostle Femi Lazarus leads the pack, followed by motivational shows like Success Addicted Podcast with the voice of Earl Nightingale; Napoleon Hill; Jim Rohn and many more. The Honest Bunch Podcast, Apostle Joshua Selman and Cycasmotivation’s Podcast are also in the top list.
Nigeria’s Listening Habits in 2024
Nigeria’s love for homegrown talent is clear, with a 146% increase in local music consumption over the past year.

Lagos, Port Harcourt, and Abuja are the top cities driving Nigeria’s music scene.

Religion and Spirituality, Lifestyle & Health, Business & Technology, Arts and Entertainment, and Educational are the top-growing podcast categories.

Spotify users can now dive into their personalised 2024 Wrapped experience exclusively on the Spotify mobile app (iOS and Android). Premium users will enjoy a personalised playlist featuring music videos from their most-loved artists of the year. Fans of Ayra Starr, Joeboy, Ladi Poe, Crayon, Magixx, and Bayanni are in for a treat, as these artists share special messages directly within the Wrapped experience!

Users can also share their Wrapped results across messaging apps and their favorite social platforms. With Spotify’s new sharing integration with TikTok , sharing Wrapped results on TikTok’s FYP and Stories is now easier than ever.