Social Media played a big role in my rise to stardom —Bonang Matheba, South African Presenter

Bonang Matheba is South African presenter and on-air personality. She is the presenter of Clash Of The Choirs South Africa and on-air presenter of the popular radio show, “The Front Row’ on Metro FM. Recently she premiered her TV series, Being Bonang on VUZU AMP. Being the first female on-air-personality in Africa to do so, Newton-Ray Ukwuoma brings in some of her comments on the subject in this interview.

 

Your new series ‘Being Bonang’ just premiered on VUZU AMP. Can you briefly tell us about the show?

I feel like I am at a great place in my life where I can afford to share parts about my life I would not have otherwise done before with my fans. I think it also comes with being grounded with where I am and being at a point in my life where I want to pay it forward.

 

Do you fear any repercussion of putting your private life in public domain? 

I have been in the public space, media has always taken a stance on how I told my story through their lens and I have allowed it. But 13 years later, I realised and feel content enough to allow people in my world and share the secrets behind a successful brand in the true Bonang fashion.

 

Are you not worried that a reality show will mean too much intrusion into your family life?

No, because as the Executive Producer of the show, I get to decide what I want to share with the world. This is such a privilege and I do not take it for granted.

 

What impact do you hope to achieve both locally and globally?

As part of the One Global Campaign that is aimed at educating the many thousands of African girls who do not have access to education, I have taken it upon myself to educate at least 100 of those girls because I believe in the power of giving back through education and how it can shape and change one’s outlook. Through the Bonang Matheba Foundation we have initiated a process where we are educating and funding 10 girls this year with full scholarships. In the years to come, we hope to extend this to more than just this group of amazing young and talented girls. It is my mission to achieve this and it will be done.

 

How many seasons do you expect to stretch the show to?

(Laughs) One session is more than enough.

 

We know you to be a popular media personality, how long have you been in showbiz?

13 years and going strong.

 

What has the experience been like?

What has happened over the past 13 years has been the cornerstone of where and how I built my career and brand. Through my book, From A to B, I have been able to capture all these moments in their realest and purest form. Heartache, heartbreak, good moments, bad moments, love and affection. You name it, it is so well-documented in my book and it is my pleasure to be able to share my story in the hopes of being able to change even if it’s one person’s life and give them hope.

 

What inspired you to tow this career path?

It all started with me watching all the awesome talents on South Africa Broadcasting Corporation (SABC). 1 had to offer with Jam Alley and the channel’s Continuity Presenters who paved the way in my realising that I could have a talent for this TV thing and I went for it without hesitation. We all are inspired by someone and have had to start somewhere. For me, that’s where it all started. Humble but sweet beginnings I tell you.

 

As a popular person in South Africa, would you say the use of social media played a key role in your rise to fame?

Absolutely! Social media has played a major role in my popularity and impact over the past two years in the different markets I have found momentum in. We cannot ignore the power and influence it holds. It really has crossed boundaries and I am truly grateful and aware of that.

 

How would you compare the South African and Nigerian entertainment industries?

The truth is, I never try to compare the two as they are two completely different markets. However, if you had to ask me to highlight some of the stark differences, I would have to say Nigeria is way much bigger in population size. They almost have three times the population size we have in South Africa.

In terms of their entertainment industry, I would have to give it to them in delivering a stunning red-carpet experience and their ability to elevate the status of their artistes. When it comes to my beloved home country, I would have to say, our industry is far much kinder to our female counterparts and the industry genuinely celebrates them and allows them to shine. This is more progressive and probably where I feel Nigeria can do a bit more in terms of dialing this up. An example, Tiwa Savage is the only popular female voice in Nigeria that is greatly celebrated while the rest of the country honours and recognises more men. This is an area from observation that can be more elevated.

 

Have you ever tasted Nigerian Jollof rice?

Of course! I have had everything that you can possibly think of in Nigeria (laughs). I know all about it. I actually have a few favorites – Pepper Soup, Pounded Yam and Beef Suya! You can never go wrong there.

 

You recently celebrated your 30th birthday with a lavish party and you have achieved so much already. What next big thing should we expect from Bonang?

In my world, there is always a lot happening. Never a dull moment and that’s what gives me the thrill. My supporters should keep a lookout for my new app that promises to shakeup and disrupt the market, my make-up range/collection with Revlon and of course my book tour coming at an Exclusive Books near you!

 

How do you handle the fame, scandals and cyber-bullying?

You don’t. That’s the beauty about it. You do not have to show up for every war. The truth about negativity is that it is such a small part of the bigger pool. I always apply the 80 – 20 rule that focuses intentionally on the bigger and better. The positive that will ensure you get to where you need to.

 

When you are not working, how do you unwind?

I travel around the world and I shop!

 

Any message for young women who aspire to be like you?

In whatever you do, whatever choices you make, whatever husband you choose to marry, whatever you choose baby girl, just make sure you are doing it with the right intentions and that     with every fiber of your body you are happy.