Shoprite boosts local contents with Made in Nigeria initiative

AS a way of showing its commitment to locally manufactured products, Shoprite Nigeria has announced the launch of its ‘Made in Nigeria’ initiative, a series of monthly meet-ups for local manufacturers, to strengthen existing relationships with manufacturers of local products and identify new opportunities to showcase their goods both in Nigeria and abroad.

The launch event  kicked off  at Shoprite’s Ikeja Mall recently, and was attended by local businesses currently supplying  Shoprite’s countrywide store network as well as those businesses looking for more exposure for their products.

Shoprite Nigeria has grown its local offering over the years, with over 80 per cent of the goods sold in its supermarkets now locally sourced.

The push towards a majority local supply throughout its Nigeria operation comes out of a need to meet the demand from its growing customer base.

Not a few therefore believe that with local suppliers being subjected to the same stringent quality standards and demanding targets expected of its international suppliers, Shoprite’s ‘Made in Nigeria’ initiative is very timely, as it seeks to provide additional support to local manufacturers to ensure consistency of supply.

Seyi Abolaji, Co-Founder and CEO of Wilsons Juice Company, a supplier to Shoprite, encouraged entrepreneurs and owners of small enterprises to take advantage of this platform to grow their businesses.

For Ada Osakwe, founder of Nuli Juice, producers of “Zobo” Juice, working with Shoprite has been a great learning experience.