All set for WCF Global Communications Forum in Switzerland

Communications experts, top Managers, and local market leaders, among others, will be identifying the power of communication and its influence on the modern world at the 2018 World Communications Forum (WCF) scheduled to take place in Geneva, Switzerland, between March 21 and 22.

The forum will analyse critically the power that goes hand by hand with the future development of the society in many ways, from technical improvements to advocacy of human rights. The two-day plenary sessions will be packed with powerful discussions on the Power of Communication and Young Leadership Power, Country Branding, Agenda 2049 and Global Health Promotions, Media for All, Social Media Influencers, the Future of Learning, among others.

Outstanding communication stories and cases of 2017 will be awarded the C4F awards during the forum. Last year, professionals from about 12 countries were awarded with the C4F, and they included; United States of America, United Kingdom, Brazil, Nigeria, Kazakhstan, India, Italy, Russia, Austria, Ukraine, Armenia and Germany.

This year, professionals will also be awarded based on merits. C4F awards was founded seven years ago with the aim of recognising remarkable individual communicators and/or companies with a creative professional approach and unique vision of the future of the world development.

Individuals will be awarded with certain awards such as, the Grand Davos Award, Titan of the Future, Image of the Future, Talent of the future, and Relations of the future; while Corporates will be awarded with education of the future awards, City of the Future, Pro Bono of the future, Community of the Future, Reputation of the future, Branding of the future, and Anti-crisis of the future.

The President, Founder and Content Director of the World Communications Association, Mr Yanina Dubeykovskaya, Said: “In 2017,it became obvious that the communication industry has finally changed. There no longer exists any traditional corporate PR. New industries such as social media management and virtual reality finally shaped into separate markets. However, talent, creativity and relationships – in their traditional sense – have acquired a complementary value. Forum’2018 will discuss exactly this new structure of markets and the required new profile of the communicator as a professional.”