Sarkodie breaks ice with Santrofi 2020 collection

The evolution of our entire world continues to show the dynamism that the world is made of. More important is the way and manner in which the fashion industry is fast changing into something more sophisticated, detailed, reinforced, reflective, advanced, and attractive. This in itself shows that the world of fashion has undergone tremendous transformations, and this transformation has no doubt led the industry into brands, trends, moderns, and must-haves. In the 20th century, fashion was mostly associated with the aged. But in the 21st century, with the changing times due to the increase in interactions and globalisation, with particular reference to the internet and social media, many people are no longer trapped in the vicious circle of not being cautious of what to wear or trending. People are becoming aware of their social environment and are able to communicate adequately through fashion and style. Fashion makes people feel confident, comfortable, and bold. People can now express themselves openly through fashion, and this is not limited to any particular sex, age grade, culture, or tradition.

For those who are regular as well as occasional wearers of Ankara fabric, Ankara is more than just a piece of cloth. It connotes some special identity coupled with a historical cultural emblem that carries deep social and symbolic meanings that societies, especially in African traditional society, adorn. Ankara fabrics are usually worn on special occasions and ceremonies such as weddings, funerals, religious gatherings, traditional gatherings, etc. Coupled with these special occasions where it is worn, its colour pattern carries some spiritual connotations, and each individual design conveys some messages of identity, status, and divinity.

Ankara fabric has reinforced Africa’s traditional roots into becoming a global fashion hub and destination. The cultural reflectiveness has made it even more bold, daring, refined, relaxed, and remodelled. Due to the captivating attention it attracts, it has thus become a staple in the wardrobes of fashion enthusiasts the world over. Ankara fabric is used to create a wide range of garments, from traditional African attire to modern streetwear and haute couture.

Juliet Sarkodie is becoming a household name in the world of fashion and design. As a prolific African fashion designer whose quest and taste for fashion know no bounds, she incidentally launched her famous brand called ‘Santrofi SS20 collections’. This collection is not only known for its captivating designs but also for the personality sense the designs create. The collections tagged ‘capture the castle’ have produced many captivating products, such as Ankara shoes, bags, clothes, fans, bold ties, belts, head ties, etc. The world of fashion is always an evolving and amazing sector. The fashion and style industries have influenced and changed the way people dress and are perceived. Before creating this apparel, people made clothes for themselves. But the story is quite different now. With the sophistication that has arisen with the making of clothes, people hire professionals who are good at what they do to create designs for various categories of people, their events, and the public. This is where the creativity of works of Juliet Sarkodie comes in. Santrofi SS20 collections were conceived to add value and positivity to one’s life ambitions. Its creation was to allow individuals to dress fashionably, reasonably, and in accordance with changing and trending times.

Santrofi SS20 collections Ankara fabrics are not only aesthetically pleasing but also highly adaptable and versatile for all classes of people as well as cultures. The creativity Juliet Sarkodie brings to bear in construction and modelling is asymmetrically second to none. By conceptualising ‘capturing the castle’, Juliet Sarkodie’s mindset was preconceived originally for the future in creating an identity, independence, and self-expression. In capturing the castle, Santrofi collections no doubt have used the Ankara fabric to recreate everything from traditional African dresses to modern handbags, jewellery, head ties, bold ties, and even furniture. Santrofi collections have become the new powerful symbols of African unity, expression, identity, and pride. It is equally possible to use Ankara fabric to hold forth for Africa.