INSURANCE & YOU

SanlamAllianz announces merger, brand launch

Sanlam and Allianz has announced the launch of its joint venture brand, SanlamAllianz, in Ghana following the regulatory approvals the Sanlam and Allianz businesses in Ghana obtained recently to merge and rebrand to SanlamAllianz.

The SanlamAllianz joint venture, which was launched in September 2023, is the leading pan-African non-banking financial services company operateing in 27 countries across the continent.

The CEOs of the two businesses are Tawiah Ben-Ahmed, Chief Executive Officer/MD of SanlamAllianz Life Insurance Ghana, and Mabel Nana NyarkoaPorbley, Chief Executive Officer/MD of SanlamAllianz General Insurance Ghana.

SanlamAllianz said its ambition is to leverage its global and pan-African expertise, and unlock growth in Africa’s high-potential economies, in line with its purpose to empower generations to be financially confident, secure and prosperous.

This, the firm added, will be achieved through supporting financial inclusion through innovative, cutting-edge technology and diverse financial services that create shared value for all stakeholders.

MrHeinie Werth, SanlamAllianz CEO commented, “Launching the SanlamAllianz brand in Ghana marks a new milestone for us and the broader financial services market and our commitment to doing business in Ghana. It demonstrates our strategy to leverage our expertise to create leading businesses in the economies where we choose to operate and supports our intention to enable access to financial services.”

“The joint venture will also leverage the combined economies of scale of our shareholders, Sanlam and Allianz, as well as greater distribution opportunities, shared knowledge, and existing partnerships in telecommunications and bancassurance to benefit our customers”.

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Joseph Inokotong

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