SA and B Infographics : Breaking fresh grounds in marketing communication mix

boardroom-business-meetingAdjectives such as total, comprehensive, ornate and lavish flooded my mind after watching the infographic newly minted by SA&B Mega Resources Limited to propagate its offerings. The infographic is what Americans would describe with an idiom as the whole enchilada in integrated Marketing Communications. It’s got everything covered and the panoply of the offerings is presented in an interactive, colourful and exciting manner that leaves the viewer primed to take action immediately. As the offerings are reeled out fleetingly in a graphic odyssey, the viewer is torn between wanting to pause to get more information about a particular offering and learning about other offerings. Part of the attraction of the infographic presentation is the magistracy of the narrator. With a deep baritone voice it starts with the question, “Who are we?”

From this introductory point, the viewer is taken on a trip that reveals a broad spectrum of avant-garde services. With paradigms like “we dig deep…” and “we offer…” the narrator reels off a new world of opportunities in contemporary marketing communications. The rich offerings include advertising, public relations, organising bull’s eye events, bespoke and premium 360 degrees leveraging, sports, promotion, Fairs and exhibitions and Corporate Social Responsibility.

Some of the unique products specially packaged for clients include the exquisite SA&B Coffee Table Books, SA&B Biographies, SA&B PR Grooming and the king of the pack SA&B Ideas Factory.

The claims that partners of SA&B have cumulative experience spanning 30 years and maintain a robust relationship with top media personalities stakeholders across the world are corroborated by a revelation of the caliber of hard-nosed professionals behind the top notch service provider. The experts are based in Nigeria, Ghana, Benin Republic, Canada, India and United States of America.

The Founding Partner and PR Advisor, Mr. Olabode Opeseitan is a consummate PR practitioner with a prodigious capacity for hard work, an accomplished multi tasker and achiever with track record of successful activations and leveraging. The Documentary Consultant for SA&B, Mr. Aderemi Ogunpitan is a globally acclaimed and time- tested professional whose products speak volume. Messrs Remi Oyeyemi, Ayopo Apesin and Festus Adedayo, PHD, who are Editorial Consultants in North America, United Kingdom and Nigeria are bringing their well rounded experience in over three decades of research, analysis and informed commentaries to the services of SA&B.

The Mediterranean flavour will be supplied by Mr. Abhishek Dube, who is the Marketing Adviser for India and the Middle East while Kobby Acquah-Hayford, the Advertising Associate in charge of West Africa will bring his wealth of experience to bear on the operations of the agency. Kobby has worked on numerous brands including Mercedes Benz. Mrs. Adenike Olufade will afford clients the benefits of her rich experience in television broadcasting and marketing. As the immediate past Executive Director Marketing of Nigeria Television Authority, she supervised all the marketing activities of the organisation in over 100 stations pan Nigeria.

A globally-acclaimed netizen, Joan Nwosu, will serve as Social Media Advisor in North America to the top notch solution provider. All these stars will be supported by the trio of Felix Akhigbe, Tobe Ifeanyi and Omobola Ogbolu as well as a large retinue of back-end personnel who will provide support as at when needed. All these executives are presented with their pictures in a beautiful collage that teases the eyes. If the infographic were to be a painting, it would be a Van Gogh while it can only be compared with the ultimate-luxury-on-wheels, Rolls Royce if it were to be a vehicle.

In all, the infographic lures the viewer and takes him through series of offerings and possibilities woven ingeniously together as a seamless tapestry. Indeed, it is a masterpiece expertly scripted, voiced and graphically presented to pitch for engagements. It eloquently speaks for itself. Though long, the infographic is commensurate with its varied offerings and possibilities which are humongous to say the least as it breaks new ground in marketing communications. SA&B has also done cut down versions which focussed on different segments of its operations. Overall, this is a delicious five star meal to be relished by anyone requiring quality service in various aspects of Marketing Communications.