Responsible Advertising: ASP to host stakeholders

AS part of its efforts aimed at inculcating responsible advertising culture, among stakeholders in the nation’s Advertising space, the Advertising Standards Panel (ASP), an organ of the Advertising Regulatory Council of Nigeria (ARCON), has announced plans to host a session with stakeholders in the industry.

Tagged, “Promoting Responsible Advertising In Nigeria,” the forum scheduled for Thursday, April 25, 2024, in Lagos, aims to bring together professionals from across the advertising and marketing communication industry.

The Director of Regulations at ARCON, Martha Ugbomma, in a statement, explained that the industry-wide gathering will feature representatives from Advertising Sectoral Groups, Digital Space Owners and Providers, Capital Market Operators, Trado-Medicals, Real Estate Practitioners, Content Creators, Skit Makers, Hospitals, and Educational Institutions, among others.

“It is also expected to provide a platform for stakeholders to discuss critical issues surrounding ethical advertising practices, penalties for engaging in unwholesome advertising activities, and the challenges and benefits of complying with the law,” she stated.

Onyebuchi explained that one of the key topics to be addressed at the forum is the issue of exposing advertisements without presenting the materials for statutory vetting and approval by the Advertising Standards Panel.

The forum, she added, will also delve into the penalties for such violations, as well as the overall benefits of obeying the law.

“We believe that by bringing together the various stakeholders, we can foster open dialogue, address challenges, and ultimately promote responsible advertising practices that benefit both businesses and consumers in Nigeria,” Onyebuchi concluded.

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