Ramadan: CHI Limited stresses rehydrating, rejuvenating benefits in new campaigns

CHI Limited has announced the launch of a new communication, aimed at underscoring the rehydrating, rejuvenating and nourishment benefits inherent in its fruit juice and encouraging the Muslim faithful to complement their Sahur and Iftar meals with nutritional requirements needed to stay fit throughout the holy month.

Through its latest communication campaign tagged “Let the Blessings flow from Sahur to Iftar” and “We’re with You Every Step of the Way,” deployed across TV, Radio, Digital and Out of Home Channels, CHI Limited highlights the spiritual blessings associated with fasting during the holy month of Ramadan.

The company also assures consumers of its commitment to playing a healthy nourishing role as part of their Sahur meals by providing the body with the energy required to undertake daily activity and nourishment when breaking their fast as part of their Iftar meals.

The company’s  Marketing Director, Mrs. Toyin Nnodi, explained that the objective of the Ramadan campaign is to communicate the company’s support for Muslim faithful during the Ramadan fast by ensuring they nourish their bodies as they nourish their souls.

“Our range of Chivita juices and Hollandia dairy brands provide consumers the right nourishment to complement their Sahur and Iftar meals to enable them stay hydrated, nourished and healthy through the course of the Ramadan fast,” she stated.