Promasidor Unveils SunVita •Reiterates commitment to local contents

THE management of Promasidor Nigeria Limited, makers of Cowbell Milk, Loya Milk and a host of other offerings, has  announced the unveil of SunVita, Nigeria’s first zip-lock packaged ready-to-go cereal.

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Unveiling the new cereal, recently, in Lagos, the company’s Managing Director, Anders Einarsson, said 75 per cent of the product’s inputs are sourced locally, thereby reflecting the company’s robust backward integration programme.

According to Einarsson, the decision to look inward for raw materials is informed by the company’s desire to contribute to the growth of agricultural value chain, so as to create massive employment opportunities and reduce capital flight.

“The raw materials of SunVita are about 75 per cent sourced locally. It demonstrates our commitment to backward integration and local capacity utilisation in line with the economic need of the country.

This will translate to more direct and indirect jobs for the youths as it will increase activities in agricultural value chain.”

Einarsson said SunVita would help working mothers and other people with tight schedules to manage their time better and achieve their career goals without compromising their health and nutritional requirements.

“At Promasidor Nigeria, we understand the constraint on time; 24 hours are no longer enough for individuals to complete their daily routines, have fun and rest. Since we cannot increase the number of hours we have to work and play, we must continue to explore better ways of managing time. This is one of the ideas behind SunVita.

“Consumers need a quick, convenient meal that can be taken as a formal meal at home or as an energy boosting snack during the day when they are away from home. And this need can be met without compromising their health. This is what SunVita has done. The cereal does not need cooking, which requires time and energy”, he said.

Expressing delight at the investment, General Manager (Large Enterprise), Bank of Industry, Leonard Kange, who joined other dignitaries to tour the factory, noted that the  company’s backward integration agenda was in line with the country’s industrial revolution roadmap.

“The production process is fantastic. I am particular excited because I can see the product of our intervention. It is good to know that the fund we gave to Promasidor is invested in a project that will address key challenges facing Nigerians,” Kange stated.