Premier Cool takes hand-washing campaign to schools

In a bid to drive behavioural change around health practices in rural and urban communities,  Premier Cool, a PZ Cussons brand,  recently joined forces with PZ Cussons Foundation and United Purpose, to embark on hand-washing sensitisation campaign among students of  Nigerian secondary schools.

The campaign, which was part of the activities marking this year’s edition of the Global Hand-washing Day, tagged ‘Clean Hands for All’,  climaxed with a national event, in Abuja, the nation’s capital.

As a build-up to the national event, the brand embarked on a school-sensitisation tour, visiting a number of schools in different states,  including Lagos, Cross River, Benue and the FCT Abuja.

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The visit, according to the brand, was to create awareness about the importance of constant hand-washing with soap.

Speaking at the Lagos leg of the event, Chairman, PZ Cussons Foundation,  Professor Eyitayo Lambo, reiterated the Foundation’s  commitment to enhancing health and hygiene in Nigeria.

He also urged  the students and Lagos residents, in general, to make hand-washing, with soap, a habit.

Also speaking at the event, the Group Brand Development and Activation Manager, Personal Care, PZ Cussons, Charity Ilevbare-Adeniji,  described the event as a  demonstration of  the company’s  unflinching commitments to a germ-free and healthier society.

“For the past five years, PZ Cussons have partnered successfully with United Purpose in increasing awareness and understanding about the importance of hand-washing, with soap as an easy, effective, and affordable way to prevent diseases and save lives.

“We cannot over-emphasise the importance of hand-washing with soap as a preventive method, therefore we will continue to sensitise as many people and communities as possible,” she said.

 

Nigerian Tribune