Brands & marketing

Pernod Ricard Nigeria, FRSC flag off responsible drinking campaign

Published by

Pernod Ricard Nigeria, in collaboration with the Federal Road Safety Corps (FRSC), recently announced the flag-off of its responsible drinking campaign, aimed at emphasising the importance of safe driving.

Speaking during a visit to the FRSC Office in Ojodu, Lagos,  the Managing Director, Pernod Ricard Nigeria, Michael Ehindero, explained that the sensitisation program, tagged “Don’t Drink and Drive”, is aimed at educating  commercial drivers on the importance of safe driving practices, particularly during festive periods like Easter.

 He noted that the campaign has become imperative to curb the high rate of road accidents and fatalities in the country,  usually caused by individuals driving under the influence of alcohol.

Ehindero added that the company has since 2021, been at the forefront of promoting  responsible drinking, by organising  awareness programmes, aimed at  educating drivers about the dangers of drinking and driving.

He,  therefore, called on the media to help in  disseminating   information about the campaign to a wider audience, so as to enhance its  effectiveness.

In his remarks, the Sector Commander, Lagos State Command of FRSC, Mr. Kehinde Hamzat, expressed the Command’s appreciation at the collaboration, noting that the gesture would go a long way in  promoting road safety awareness and reducing carnages on the nation’s highways.

“Don’t Drink and Drive” campaign is a crucial step towards reducing road accidents and promoting responsible driving practices in Nigeria. By working together, stakeholders can create a safer and more responsible driving culture”, he stated.

In her remarks, Assistant Sector Commander of the National Drug Law Enforcement Agency (NDLEA), Mrs. Stella Ameachi, emphasised the need for collective action to combat drug abuse and promote road safety.

She further said that the agency is intensifying its efforts at rehabilitating drug users and conducting drug tests on transport company drivers.

ALSO READ TOP STORIES FROM NIGERIAN TRIBUNE

Recent Posts

Police AIG meets stakeholders over Delta ward delineation

Speaking at the meeting, CP Abaniwonda acknowledged the tensions that have arisen from the delineation…

15 minutes ago

Kaduna now beacon of unity, progress in North — Gov Sani’s aide

The Senior Special Assistant on Public Affairs to the Governor of Kaduna State, Hon. Victor…

29 minutes ago

FG to sign over 30 MoUs as Nigeria-Brazil dialogue begins Monday

"Brazil's expertise in digital inclusion and Nigeria's dynamic fintech ecosystem offer powerful synergies for scalable…

1 hour ago

FG urged to include private institutions in TETFund research grants

Government should Prioritise consistent investment in scientific research, especially in Physical Chemistry, which is vital…

1 hour ago

Edo community kicks against selection of monarch

The protesters said the selection of Sado was in violation of the Declaration of the…

1 hour ago

Abandoned projects: Diri proposes third term for governors

"They should thinker with the constitution and consider giving governors third term in office. With…

1 hour ago

Welcome

Install

This website uses cookies.