Pernod Ricard Nigeria, in collaboration with the Federal Road Safety Corps (FRSC), recently announced the flag-off of its responsible drinking campaign, aimed at emphasising the importance of safe driving.
Speaking during a visit to the FRSC Office in Ojodu, Lagos, the Managing Director, Pernod Ricard Nigeria, Michael Ehindero, explained that the sensitisation program, tagged “Don’t Drink and Drive”, is aimed at educating commercial drivers on the importance of safe driving practices, particularly during festive periods like Easter.
He noted that the campaign has become imperative to curb the high rate of road accidents and fatalities in the country, usually caused by individuals driving under the influence of alcohol.
Ehindero added that the company has since 2021, been at the forefront of promoting responsible drinking, by organising awareness programmes, aimed at educating drivers about the dangers of drinking and driving.
He, therefore, called on the media to help in disseminating information about the campaign to a wider audience, so as to enhance its effectiveness.
In his remarks, the Sector Commander, Lagos State Command of FRSC, Mr. Kehinde Hamzat, expressed the Command’s appreciation at the collaboration, noting that the gesture would go a long way in promoting road safety awareness and reducing carnages on the nation’s highways.
“Don’t Drink and Drive” campaign is a crucial step towards reducing road accidents and promoting responsible driving practices in Nigeria. By working together, stakeholders can create a safer and more responsible driving culture”, he stated.
In her remarks, Assistant Sector Commander of the National Drug Law Enforcement Agency (NDLEA), Mrs. Stella Ameachi, emphasised the need for collective action to combat drug abuse and promote road safety.
She further said that the agency is intensifying its efforts at rehabilitating drug users and conducting drug tests on transport company drivers.
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