Pernod Ricard marks World Clean-up Day

Pernod Ricard Nigeria, in collaboration with Let’s Do It, has joined the world to celebrate this year’s edition of World Clean-up Day with the theme: “Make Room For Life.”

World Clean-up Day is an annual global social action programme aimed at combating the global waste problem and advocating a shift towards better waste management.

Last year, over 2,800 tonnes of waste were collected across 28 states by 26,000 plus volunteers in partnership with Let’s Do It Nigeria.

The clean-up operation aligns with Pernod Ricard’s Sustainability and Responsibility Roadmap for 2030, specifically under the Circular Making pillar and represents a commitment to environmental sustainability, ensuring a healthy future for Nigerians and global societies alike.

Pernod Ricard has planted over 6,000 trees across Nigeria, eliminated single-use plastics, reduced its environmental impact through reusable and recyclable packaging, unboxing some of its brands, Jameson Irish Whisky, Chivas Regal and Imperial Blue Whisky by doing away with single bottle cartons to reduce waste, while applying five key principles: Rethink, Reduce, Reuse, Recycle and Respect to its operations.

According to Pernod Ricard Nigeria’s Managing Director, Michael Ehindero, “We share a world of finite resources which is under huge pressure from mankind’s activities.

“At Pernod Ricard, we strive to minimise waste at every step by imagining, producing, and distributing our products and experiences in ways that optimize the use and promotes preservation of natural resources.”

“Our goal is to minimise environmental impact while creating better moments and positive interactions with our consumers.”

He added that “We encourage everyone to join the cause and participate in World Clean-up Day activities within their communities. Together, we can contribute to creating a cleaner, healthier planet for present and future generations.”

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