Peak Milk launches new sachet to cushion recession

Friesland Campina, makers of the Peak Milk brand has announced the introduction of a new Peak Milk Sachet into the market, as a way of providing alternatives for Nigerians, especially at this period of economic recession.

The management, in a release issued by the company, described the new offerings, which can be found in markets across Nigeria,  as a demonstration of the brand’s understanding of its consumer needs and how best to meet them.

“As a brand which cares to listen to its consumers, understands their economic struggles; and knows that everybody cannot afford it hence what informed the introduction of the specially formulated Peak Powder Milk sachet,” the statement read.

The management also explained that the new Peak Milk Sachet has been fortified with different mineral nutrients that would support clear eye sight,  enhance development of bones and teeth, and help keep the skin youthful and healthy.

Speaking on the new offering, a brand analyst, Mr Niyi Durodola, commended the brand for coming up with such product that provides alternatives for its teeming consumers, especially at these trying economic times.

“At the epicenter of every major brand is the ability to understand the core consumer needs and how products can be designed to meet such needs,” he stated.