Paulash Panache: The journey to fame

Paul Femi Ashiru, popularly known as Paulash Panache is an award-winning show and club promoter, musician, brand strategist, and social media influencer. He is known as Lituation King on his Instagram with over 80,000 followers where he shares his events and club tour photos.

Paulash Panache has become a house name and his ability to release/promote potential hit songs / Talents cannot be questioned. He has also released two hit songs “No Girlfriend No Problem” and “Lituation”.

Paulash was born and raised in Lagos, Nigeria, to a clergy family and had all his education in Lagos. Abraham who discovered his passion for entertainment at a young age started his brand “Panache Empire in 2012 and rebranded to be using his household name “Paulash Panache in 2018.

“I’m from a clergy family, my late dad Reverend Dr Samuel Femi Ashiru owned churches and that influenced my love for music because I was part of the choristers; and my mum is a retired school headmistress, Mrs H.O.D Ashiru who also had a thing for music,” he said.

“I started my primary school at Temitope Nursery and Primary School Somolu, then Secondary School at Baptist Academy Obanikoro then had my BSc in Botany at the University of Lagos,” he added.

Now, Paulash promotes artistes and brands with his popular weekly event tagged “Lituation Fridays”  and he has made himself a name in the entertainment/ music industry.

The media influencer and singer hosts the weekly clubs and celebrities appear at the events and vibe with fans.

According to Paulash Panache, the initiative which is synonymous with TGIF was started to promote clubs, host a couple of birthdays, trending personalities and also promote new talents.

“Lituation Fridays is a weekly event that happens every Friday where we get to celebrate life and ease out the stress

“The initiative is synonymous with TGIF! Get me lit! where we get to host a couple of birthdays, trending personalities & celebrities and also promote new talents and good vibes in general and all that makes a party lit.

Paulash promoted DJs, famous models, social media celebrities and influencers, socialites, as well as a selected group of sexy ladies.

“I have featured such celebrities like Reekado Banks, Kizz Daniel, Humble Smith, Niniola, Falz, Lil Kesh, Mayorkun, Patoranking, Mr Eazi, Dice Allies and many more.’’

Paulash further revealed that as a club promoter, he has worked with Lagos top clubs such as Quilox, Rumours, Cubana, Phantom, House 38, Club Litehouse, The Place, Crystals, Club 57, among others.

I have worked with different top clubs and the event was quite massive before the COVID-19 pandemic. The show was hosted at club 57 Ikoyi before the lockdown, and now we’re back, better and bigger, and we’re now up and running at Caesars Lounge VI.

Paulash has received several nominations in recognition of his works and has also won several awards. He was also rated seventh among the top 10 young entertainment personalities in the country by Charlene K-WordPress.com.

His advice for young African artists?.

“First, you’ve got to believe in yourself and also love the crafts itself. The love you’ve got for the craft will take you farther than you can imagine because even when things don’t seem smooth, the passion and love you’ve got for the crafts will keep you going.

“Also, focus on making good music, be unique & perfect your sound. As an upcoming artiste, you need to know your families & friends are not your fans. They are your supporters. You should be able to know the difference, they support you even when you sing trash. Your fans are people you might not even know personally, this set of people follow your brand, buy your music, and download your content, so cherish them when you meet them.

“There is a lot of competition out there as a result of many young talents springing up day by day. In this sense, you should try and promote yourself through different platforms such as social media e.g Instagram, TikTok, Thriller, Twitter, radio, television, blog, influences, OAP, and deejays.

“These platforms will help your potential listeners get to feel your vibes and even give you the encouragement you need to improve your content. Although some of these platforms that enable you to promote yourself are expensive, it is important to start your promotion somewhere.

“Nowadays, labels hardly sign artistes without a successful independent career.

“You need a promotion to get your required boost. Get your song on social media platforms radio stations, clubs, and mixtapes. Promotions are endless, Publicity is never enough,” he added.