Our mission is to empower Nigerians — Brum Lesson Founder, Sanni Sheriffdeen

Growing up in Nigeria, Sheriffdeen experienced the weight of poverty and its many hardships. Even after earning his university degree, he realised that traditional education alone was not enough to escape the cycle of poverty.

Driven by resilience and a quest for change, Sheriffdeen embarked on a transformative journey.

“This eye-opening experience taught me that the path out of poverty lies in acquiring valuable, in-demand skills and fostering an unrelenting commitment to personal development,” he shares.

With this newfound understanding, Sheriffdeen went on to establish multiple businesses, culminating in the creation of Brum Lesson.

One of his proudest accomplishments is Brum Lesson’s Academy, which has impacted lives across various countries by equipping individuals with essential digital skills, creating a significant real-time impact that continues to motivate him.

To further empower others, Sheriffdeen developed a range of information products, coaching programmes, free resources, and training sessions—each aimed at breaking the chains of poverty and enabling individuals to transcend their limitations.

He encourages aspiring digital marketers to focus on delivering value. Sheriffdeen emphasises that understanding the market and offering solutions that people are willing to pay for is a strategy that can lead to both financial success and personal fulfilment.

“My experience with poverty ignited my passion for empowering others. I believe everyone can achieve greatness with the right tools and opportunities,” Sheriffdeen shares.

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