Our aim is to redefine possibilities of modern homes, offices —Royal Electronics

THE management of consumer electronics company, Royal Electronics has stated that the decision of the company to unveil a new set of offerings into the nation’s electronics market was informed by the need to clearly redefine the possibilities of modern homes and offices.

Speaking at the launch in Lagos, recently, the Executive Director, Corporate Services, Sims Nigeria Limited, the official representatives of the brand in Nigeria, Mr Fab Uzor, described the new range of electronics comprising air-conditioners, refrigerators, in-built kitchen units, washing machines and Google TV,  as demonstrating Royal Electronics’ unwavering commitment to innovation, and exciting user-experience (UX), by seamlessly integrating advanced technology with user-centric designs.

Uzor pointed out that the introduction of the new products, would go a long way in enhancing the experiences of the brand’s teeming consumers; while stressing the need for people to take advantage of these new products; since they would add value to their lives and those of their loved ones.

Unveiling the products, the Chairman of Channels Media Group, Mr. John Momoh, described the offerings as ‘an innovation for the future that is now brought into the present.

“The products being unveiled demonstrate innovation meeting practicality. As someone who loves innovation, I’m happy to be a part of this,” he stated.

The Brand Manager, Royal Electronics, Mr. Pranab Srivastava used the occasion to showcase the unique selling points of each of the products as well as the brand in general.

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