More organisations heeding the CSR call in Nigeria —Expert

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7 years ago

Marketing communications practitioner and Chief Executive Officer of TruContact, Mr. Ken Egbas, has given thumbs up for corporate organisations in the country, noting that a sizable number of them are daily embracing the social responsibility culture.

Disclosing this at the 11th edition of the annual Corporate Social Responsibility (CSR) event: the Sustainability, Enterprise and Responsibility Award (SERA) CSR Awards Africa, which held in Lagos,

recently, the TruContact boss expressed delight that the organisation was gradually achieving its purpose of leading the drive towards the actualisation of the sustainable development goals in Africa.

This, he argued, the organisation had achieved by providing a platform that promotes, measures and harmonises the contribution of the private sector, governments/public sector and non-governmental

organisations to attain set development targets.

He expressed delight at the level of participation of private organisations at the 2016 edition of the award, noting that first time entries, from organisations operating outside the shores of the country, were recorded in the year under review.

“This year, during the verification exercise undertaken by a team of experts, we were very impressed by what we saw at the projects sites and facilities that we visited.

“Organisations are evidently allocating more time, effort and resources into developing sustainable and impactful projects and becoming more deliberate in their actions. The era of one organization

copying or mirroring their rivals or others has greatly reduced.

Organisations now connect their CSR and sustainability interventions to communities through the prisms of their corporate visions and value propositions, and as such are coming up with innovative ideas that are blazing the trail for new product and service idea,” he added.

Commending the organisers for coming up with such initiative, former Governor, Cross River State, Mr. Liyel Imoke, in his keynote address, noted that for corporate governance to be enhanced in the country, it had become imperative for organisations to genuinely give back to their operating environments.