It’s been a very fruitful year for the entire online casino industry. Since the beginning of the decade, it has experienced a surge of new users from around the world. It was only a matter of time before more people were playing online casino games on both desktop and mobile devices. On top of that, new demographics have been popping up and driving the popularity of online casinos.
We’ll explain which of these demographics have been instrumental in this growth and why. Here’s a look now at the details of what’s going on in the online casino industry and how it’s attracting new demographics including in the continent of Africa.
The digital age has created technological innovations that have the ability to touch all corners of the globe. Even the Sub-Saharan region of Africa boasts over 287 million users alone. The reason being is that the continent is shifting from 3G to 4G despite the former remaining dominant. Nevertheless, the 4G adoption will be unveiled over the course of a few years.
Online casino operators will also be keeping an eye on this as they become more available to potential players in Africa including the country of South Africa. But who are the demographics that are driving the latest online casino craze?
Even though inflation may be to blame for a drop in Africa’s smartphone market, it probably isn’t a cause for concern. There will still be a strong showing for mobile gaming – especially with online casinos. Expect the numbers to continue growing despite this bump in the road.
In addition, we also see that e-wallets and cryptocurrencies are becoming popular payment methods in online casino platforms. A few of these reasons include those who want fast transactions and anonymity. While not a demographic per se, online casinos with these payment methods, in particular, are attracting gaming enthusiasts who want to keep their identity protected more than just having cash in their hands fast.
It’s no secret that the younger generation in Africa is becoming more interested in online casinos. The surprising aspect is that it isn’t about the opportunity of winning money. They are more tech-savvy and love something that is interactive and engaging. For those who are amongst the 18-24 demographic in South Africa, online casino platforms offered via AskGamblers ZA might be the best place to play.
This is where things can get quite tricky. Online casinos in South Africa and the continent may need to adhere to any laws or regulations about how they are marketing their services. Moreover, they are doing this to ensure that children who are not of legal age to gamble are not exposed to such advertising. At this time, it’s unclear that there are such laws that exist.
Another thing is that online casinos may attract younger people because of social media. Not to be outdone, there are plenty of younger people who are on social media as opposed to older ones. Approximately 64 percent of social media users in South Africa alone are 18 years of age and older. Of course, social media platforms also curb or even ban advertisements for online gambling considering that people younger than 18 will be using social media as well.
Social media can play a role as a behind-the-scenes tool for someone who plays online casino games. A social media post may not be constituted as an “official advertisement”. But it could be flagged as “inappropriate content” at the discretion of the platform. Nonetheless, social media can still play a role in attracting new players to online casino platforms – albeit those who are of young age and looking for entertainment opportunities outside of their regular preferences and choices.
Online casinos are bringing in young people because of their tech know-how and desire for interactivity. It’s also bringing in a new group of players that want convenience and security. But nevertheless, online casinos that are open to African players are experiencing growth like no other. It’s not surprising that younger people are playing these games because they are easily accessible.
Despite the smartphone market in Africa taking a hit, the online casino industry as a whole still stands a chance of strong sustained performances year after year. It will be the younger demographics that might carry them over the finish line. And remember to play responsibly!
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