OloriSupergirl unveils new book, shares social media entrepreneurship tips

Oluwatosin Ajibade, popularly of the Olorisupergal brand, a media entrepreneur and blogger recently launched her first book titled ‘Olori Supergal: From Social Misfit to Social Media Hero’ in Lagos and Ibadan respectively.

According to Olori, “This book has been three years in the making and it is a true labour of love for me as an online entrepreneur. A lot of young and aspiring media entrepreneurs always ask me how I got to where I am, with this book I hope to provide a deeper look at my story”.

Both launches saw many celebrities, friends and guests come to support her on the project which included Fela and Tara Durotoye, Noble Igwe, Do2dtun, Fashion designer, Busola Dakolo, Toyosi Akerele among others. In Lagos, the highlight of the event was the book reading done by BBC’s Princess Abumere, entrepreneur Shade Ladipo, actor and producer Lala Akindoju, SME expert John Obidi and Bimbo Ajibade.  In Ibadan, her tour began with a radio tour to major stations, a ‘meet and greet’ at the Palms mall and then a book reading event.

The media entrepreneur and blogger shares the four things you need to know on social media enterprenuership.

Social media entrepreneurship is not always glamourous

First of all, that isn’t true, as there is no such thing as easy way to make money. A lot of young people delve into social media entrepreneurship because of the hype or the attraction that comes with it, but they forget it’s a lot of hard work and dedication. They miss the important lesson of maintaining the brand to stay relevant.

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You have to put in the work

The most challenging times are when there is poor internet to connect. It can be so crippling. Also, content creation which is the nerve center of my business and sometimes putting thoughts, experiences and events to words can be challenging. Finally, getting the right team to achieve set goals can be difficult as some get it and others don’t, but I have learnt to be patient as we progress.

Blogging and social media entrepreneurship is lucrative if…

I could give a lecture on how lucrative blogging and social media entrepreneurship is, but I’ll keep it simple by saying, it is very lucrative for those who know the business angle of the job.

Be true to yourself

A lot of people don’t know the drill of the business and along the line, get swayed into illegal activities and fraudulent acts. So the first thing is to get your priorities right and stay truthful to yourself. But more importantly, believe in yourself and do a lot of self-investment.