Atinuoluwadide Odunuga, a distinguished user experience (UX) design expert, has made a compelling case for the integration of UX designers within the Nigerian government.
With over five years of industry experience, Atinuoluwadide is a vocal advocate for user-centric designs that simplify and enhance daily life.
Throughout her career, Atinuoluwadide has relentlessly championed the necessity of intuitive, seamless interactions in all user touchpoints.
She argues that if private sector products can enhance living standards through effective design, government services should follow suit.
“We are surrounded by products that work and make living easy, so why should government service delivery be any different?” she asserts.
Design is not merely about aesthetics; it is the process of creating solutions that meet users’ needs effectively and efficiently.
It encompasses a broad range of disciplines, including interaction design, visual design, and user research, all aimed at making products and services usable, accessible, and enjoyable.
Atinuoluwadide highlighted the daily challenges Nigerians face due to poor design in government services. Day-to-day operations that should be straightforward and efficient are often rendered complicated and frustrating due to inadequate design considerations.
This gap is particularly stark when juxtaposed with the high level of design expertise evident in Nigeria’s private sector.
Atinuoluwadide emphasized the urgent need to boost awareness about the critical impact of design. “The government needs to see design beyond the lens of ‘making things pretty’; it’s about making things functional and user-centric,” she stressed.
Effective design ensures that services are accessible, usable, and efficient for all users. The lack of proper design in government services has significantly increased the time it takes for Nigerians to complete daily tasks.
From paying bills to accessing essential services, the inefficiencies caused by poor design lead to unnecessary delays and frustration.
Examples of poor design are ubiquitous in Nigeria, from clunky government digital interfaces to roads lacking proper accessibility features and inefficient service designs in the transport sector.
Despite these various limiting factors, including budget constraints, limited awareness, and organizational barriers, Atinuoluwadide believes it’s crucial to address these inadequacies promptly.
She pointed out several challenges contributing to poorly designed interactions, such as little to no financial resources allocated for design roles, limited awareness and understanding of the value of design, and rigid government structures that are slow to adapt to new roles and methodologies.
In conclusion, Atinuoluwadide called for a strategic overhaul in how the Nigerian government approaches service delivery.
She emphasized that creating and maintaining effective products and services require intentional design efforts supported by thorough research and thoughtful execution.
“Effective service delivery doesn’t just happen; it requires intentional interaction design backed by solid research and meticulous execution,” she concluded.
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