Obeezi acquires Primelink, positions self as game-changer in e-commerce landscape

In a strategic move poised to reshape Nigeria’s e-commerce sector, Obeezi.com has successfully acquired Primelink, a renowned tech-enabled logistics company. This acquisition comes on the heels of Obeezi.com’s recent capital raise of $2 million, signaling a bold step towards expansion and innovation in the industry.

Obeezi.com, a leading e-commerce platform in Nigeria, has been at the forefront of revolutionizing online shopping experiences. Known for its wide product range, seamless user interface, and commitment to customer satisfaction, Obeezi has established itself as a key player in the competitive Nigerian market. With the acquisition of Primelink, the company aims to strengthen its logistics capabilities and provide even faster, more reliable delivery services for its customers across the country.

Primelink, a logistics company specializing in advanced delivery solutions, has garnered a reputation for its efficient and tech-driven operations. Its integration with Obeezi.com is expected to enhance Obeezi’s logistics network significantly, enabling quicker deliveries and improved operational efficiency. The acquisition aligns with Obeezi’s larger goal of using cutting-edge technology, such as artificial intelligence and machine learning, to optimize the customer shopping experience.

“We are excited to welcome Primelink into the Obeezi family,” said Mr. Timothy Enitinwa, CEO of Obeezi.com. “This acquisition is a key part of our strategy to enhance our logistics capabilities and better serve our customers. With Primelink’s expertise, we will not only shorten delivery times but also provide a more reliable and tailored experience for our users.”

The acquisition of Primelink is expected to enhance Obeezi’s competitive edge by providing seamless logistics and fostering partnerships with local businesses. This will support Obeezi.com’s efforts to grow its market share in Nigeria and beyond.

“This partnership with Obeezi.com represents an exciting opportunity for us,” commented Ms.Fidelia Agwuncha, Co-founder of Primelink. “We look forward to leveraging our technology and logistics expertise to contribute to Obeezi’s ambitious growth plans.”

With this acquisition, Obeezii has solidified its commitment to not only growing its customer base but also contributing to the overall development of Nigeria’s digital economy. The e-commerce platform, which has seen exponential growth in recent years, is now better positioned to scale its operations and cement its position as a leader in the African e-commerce landscape.

As Obeezi and primelink embark on this exciting new chapter, the acquisition stands as a testament to the company’s focus on innovation and customer satisfaction. The combination of both companies’ strengths is expected to result in a more robust, efficient, and customer-friendly e-commerce ecosystem in Nigeria.