The Outdoor Advertising Association of Nigeria (OAAN) has announced its decision to change its name and unveil a new logo at its 38th Annual General Meeting, scheduled for this week’s Friday in Asaba, Delta State, as part of efforts aimed at repositioning the association.
Disclosing this at the pre-AGM media briefing of the association in Lagos, its outgoing President, Chief Emma Ajufo, stated that the association, now to be known as ‘Out-of-Home Advertising Association of Nigeria’, still maintains the same acronym, ‘OAAN’, but with a new logo that portrays it as a forward-looking organisation.
He described the rebranding exercise as one of the strategies adopted by the outgoing council for really defining the practise and giving practitioners and the association a proper identity.
The OAAN boss, who will be handing over to a new president on Friday at the AGM, added that the rebranding exercise represents the journey towards that identity search, which, he believes, the new administration after him will continue.
“For a long time, we have been asking ourselves who we really are and whether we are properly positioned in the industry that we are in today. So the new administration is going to be looking at a proper identity for us. That is why I said we were going to launch our new logo by Friday as the Out-of-Home Advertising Association of Nigeria. But we are not going to stop there. We are still in search of who we are. And in the not-too-distant future, our plans will begin to unfold in that area. So the search for identity is there, and until we get to where we want to be, we will not rest,” he added.
While giving his scorecard of the last four years, Ajufo believes his administration has been able to build a more cohesive, value-adding association for members.
One of such values, he stated, is the floating of a cooperative society, which, besides paying dividends to members, also enhances their businesses by providing them with much-needed loan facilities that would ordinarily have been impossible to access at the regular banks.
Reiterating the association’s commitment to professionalism, the outgoing OAAN boss stated that his administration initially came up with the Advertising Industry Standards of Practise (AISOP) and sought the support of the apex regulatory body, the Advertising Regulatory Council of Nigeria (ARCON), then the Advertising Practitioners Council of Nigeria (APCON), in its implementation in order to make it achieve the desired result of ensuring practitioners comply with a general code of ethics, guiding the profession.
On the disagreement of some stakeholders with the document, Ajufo argued that such concerns can be raised and presented for a review.
“There is no perfect law; even our (Nigeria’s) constitution is still being reviewed. Each sector of the industry will have one issue or another that was not put in the law, and when they are reviewing, those things should be there. Those who think that AISOP has not fully served their interests should be patient. But I believe all these complaints are not enough for us to throw away the whole law,” he stated.
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