New PR intelligence report unveiled

One of the nation’s leading strategic communications and Public Relations consultancies, Quadrant MSL,  has unveiled the maiden edition of its PR Intelligence Report.

Titled “A Quadrant MSL Review of the Financial Services Industry: Banking Sector”, the report  covers the last quarter of 2018 focuses on the ways  banks engaged newspapers to communicate with various audiences and stakeholders.

Presenting it to the media  at the company’s head office in Ikeja,Lagos,  the agency’s Managing Consultant, Uche Ajene-Ayere,  explained that the  maiden edition pays attention to the Financial Services Industry, specifically the Banking Sector.

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“It is designed to help communications and marketing executives across industries make more informed and data- driven decisions. This will help key stakeholders understand consumers and how best to influence consumer buying- decisions,” she stated.

The Quadrant MSL’s boss explained that the report, which would  be released periodically and which will go on to cover other sectors and industries, represents the Consultancy’s progression to strategic communications.

“The Consultancy’s progression to strategic communications  has come naturally because of the noticeable dynamism in the public relations industry. The public relations industry has come under strong disruptions with ever -evolving consumer habits, media formats and consumption patterns, which in turn have impacted clients demands and expectations,” she stated.

Uche also explained  that the decision to come up with the report was informed by the need to provide industries with deeper insights into their positioning, within the media, with the aim of impacting their outlook and decisions.

“Everything we do is to help businesses create more meaningful, deeper, connections with their stakeholders, and help everyone realize the power of the media,” she said.

Cast in simple, readable format, the report shows the share of voice (number of news stories as compared to competitors), sentiments (how the story was viewed by readers) and sector news trends amongst commercial banks during Q4 of 2018.