NIGERIAN Breweries Plc has unfolded plans to celebrate its 75 years anniversary with a new logo, and an anniversary theme tagged “75 years of refreshing lives”.
Unveiling the logo at a media parley, held recently in Lagos, the Managing Director, Nigerian Breweries Plc, Hans Essaadi expressed gratitude to the company’s teeming consumers, other trade partners for their unflinching support to the company’s brands over the decades.
“We are grateful to everyone -our consumers; investors, staff, government, and media for their steadfast support. We the support of our passionate staff, committed shareholders, and stakeholders like you, we remained fully energized for another 75 years”, he said.
In his keynote speech at the parley, the Chairman of Nigerian Breweries Plc, Chief(Dr) Kolawole Jamodu attributed the company’s success story to its valued investors and shareholders, the consumers, as well as its workforce.
In her own remarks, the Corporate Affairs Director, Nigerian Breweries Plc, Sade Morgan, described the logo as depicting a bust of excitement, youthfulness, the green and white green of the Nigerian flag as a proudly Nigeria company.
Hero takes N50m empowerment campaign to South East, Lagos markets
Hero lager beer, a brand in the stable of International Breweries Plc, has announced the take-off of its business apprenticeship scheme, Igba Boi, across the South East and Lagos markets.
The campaign, designed to complement the success story of the internationally- revered Igbo apprenticeship system, saw the brand visit the popular Alaba International Market in Lagos with business mentors and their trainees.
Speaking in both English and Igbo languages, the Brand Manager, Dubem Orji expressed the brand’s delight at the business mentors’ efforts at grooming the apprentices, adding that the decision for demanding their attendance at the event was informed by the brand’s avowed promise never to access the trainees directly without the blessings of the mentors.
According to him, successful apprentices would, each, get N500,000 to start and fortify their business after a two-day training and mentorship exercise.
“The training is not to teach them what you have already taught them, but to complement what they have learned with additional cutting-edge business training and tools,” he added.
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