The number of people around the globe who don’t want to leave their houses without their smartphones increases continuously. Mobile adoption is on the rise as more people own smartphones to take part in the mobile trend. As a report by the mobile industry insights company Global System for Mobile Communications (GSMA) shows, smartphone adoption is growing in all parts of the world, with Africa showing significant growth. Better technology, internet accessibility, and options on smartphones drive this trend.
Mobile phones are becoming increasingly important around the globe as the number of smartphone users increases continuously and rapidly. As reported by GSMA, by the end of 2021 more than 67% of the global population had mobile subscriptions, with 5.3 billion people using the mobile platform. This number is forecasted to increase further and reach 70% of the global population by 2025. Frontier markets such as Sub-Saharan Africa are estimated to be major drivers in this continued growth, as the number of mobile users in Africa is rising rapidly.
A survey by GSMA revealed around 46% of the population in Sub-Saharan Africa subscribed to mobile services at the end of 2020. The adoption of smartphones, meanwhile, was higher, clocking in at 64% of the population. Compared to the year prior, this represents significant growth, which is set to continue through 2025. It is projected, by then 50% of the Sub-Saharan African population will be subscribed to mobile services, with smartphone adoption growing to 75%.
Nigeria is the forerunner in this trend. Raking in almost 200 million mobile connections as of March 2022, as seen in a report by the Nigerian Communication Commission (NCC), Nigeria boasts the highest number of smartphone connections in the region. With improved devices such as the Samsung Galaxy S21 debuting in Nigeria, better internet accessibility, and a growing library of mobile entertainment offers, more users join in on the mobile craze.
Especially in recent years, mobile devices have become increasingly important in people’s everyday lives. Technological advancements, widespread internet connectivity, and increased smartphone adoption have been driving the number of offers, products, and services available on mobile devices. In the process, smartphones have become an essential gadget for users around the globe, who use their pocket computers for all kinds of tasks wherever they are. From communicating with others to scrolling through social media and reading the news to accessing an array of entertainment options, smartphones have become true multitalented devices for any need.
Entertainment companies have long jumped on the bandwagon to bring their offers onto mobile screens and bring all kinds of entertainment into the palms of users’ hands. Streaming services such as Netflix and Showmax offer specific mobile subscription plans at a reduced price that are geared towards mobile users who want to stream TV shows and movies on smartphones and tablets. This trend is also visible in the gaming space, as more providers bring their titles onto mobile devices. Subscription services such as Apple Arcade bring a wide selection of games at a monthly fee to iPhones, whereas the app stores for iOS and Android are filled with all kinds of video games bringing console gaming onto the small screen.
Smartphones have also increasingly become the go-to device for classic games, such as card games, tabletop games, and casino games. Tons of apps allow users to play games such as chess and poker on the go with other users online, while casino providers bring the traditional pastime onto phones. Certain providers have specialized in the mobile platform to bring classic casino games into users’ pockets. Experts review and rate the best casino platforms on the web, and a Leovegas review shows its mobile-first focus, as it’s a tailor-made mobile casino with positive expert reviews. Offering a wide selection of games and a safe platform to play on, the provider follows current trends and allows users to play on any device. Through offers such as these, smartphones have become true entertainment hubs offering something for everyone. And as the mobile-first trend continues to grow and technologies improve further, it is likely the entertainment options on mobile will only increase further.
Smartphones are becoming an indispensable device in daily life for more people around the globe and in Africa. Mobile adoption and subscription penetration are on the rise and will likely continue to grow as mobile technology, internet, and entertainment offers improve further.
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