Martech startups get $20,000 boost at MarkHack 3.0

Not less than 10 startups from the nation’s Marketing and Technology (Martech) Communications space benefitted from a pool of winnings valued at $20,000, at the grand finale of the Markhack 3.0, a pioneering marketing communications and technology Hackathon, held in Lagos.

The top three winners, Team Converse AI, Team Market AI and Team Chao, second, first runners up, and star prize winner respectively, emerged after a pitching process that lasted several months.

Aside the cheques received by the trio, a breakdown shows that all the teams will benefit $10,000 in AWS Credits, laptops for the winning teams, access to the EIC Accelerator Program, valued at $10,000, and the opportunity for seed investment from partnering investors.

The convener of the event, Victor Gbenga Afolabi, stated that the event has become imperative, considering the rapid pace the marketing and media space is evolving.

According to him, staying ahead of the curve is essential for businesses and organisations; since COVID-19 pandemic has fundamentally altered the landscape of marketing, pushing businesses to adapt, rapidly, to new realities and accelerating the adoption of technology in unprecedented ways.

Earlier in the day, the event featured an inaugural conference with a focus on aligning with the times and finding tech-driven solutions to problems of the marketing communications industry, projected to reach N605.2 billion by 2028.

The Publisher, Brand Communicator, and organising partner of the MarkHack 3.0, Joshua Ajayi described the conference as providing the opportunity to explore how technologies have continued to push the industry beyond the limits of traditional marketing.

Akin Adewakun