Managerial planning, technology our stronghold —Ethiopian Airlines MD

ESAYAS-WoldeMariam-Hailu

The ability of Ethiopian Airlines which has been adjudged to be on top of the ladder in airline business has been attributed to professional managerial planning.

Attesting to this fact, the Managing Director of the airline, ESAYAS WoldeMariam Hailu, in a brief chat with some Nigerian journalists in Addis Ababa, Ethiopia, said the secret that has kept the airline going was in line with its values for selection and operation of the airline fleet.

According to WoldeMariam, one of the secrets behind the African airline’s success is the ability of the management to discover the benefits inherent in the use of modern, State-of-the-Art aircraft that are fuel efficient, with  less than five average years.

Another contributory factor to the success of the airline was its ability to use right–sized fleet that best fits the airline’s projected  traffic and route network and the suitable aircraft for point-to-point service delivery  by availing more frequencies and creating seamless and convenient connections.

“Being able to identify products  that give Ethiopian Airlines  the competitive edge both  in  existing and  new markets, comfortable and pleasant on-board services for our passengers by providing   the best and high standard passenger amenities and in-flight services and by ensuring fleet type commonalty as much as possible reduce maintenance cost, increase common crew type rating, and  decrease spares holding.

Also identified to be responsible for the airlines’ success by the airline chief is the “Highest standard in technology and maintainability to ensure aircraft airworthiness and safe operation with environmentally friendly fleet with low emission.”

Still speaking on how the airline has continued to do well in Africa, the Managing Director replied “We are very confident that we know Africa better than anyone because we have been serving the continent for the last 70 years.

While identifying dedication and commitment of the Airline workers as contributory factor, as led by experienced and seasoned executive management and board of Directors, the airline chief also said apart from “highly skilled and dedicated employees, we have a dedicated and skilled workforce highly perused for employment by our competitors and self-sufficient in training of aviation personnel, who embody the values and spirit of Ethiopian Airlines, through our aviation academy.”

David Olagunju

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