“Tomorrow’s homes are becoming smarter and more personal. And the rollout of 5G will accelerate the evolution of the connected home. This evolution brings with it a level of anticipation for how our homes will change the way we live and what new tech-infused devices and appliances will adorn our kitchens, living rooms and bedrooms over the coming years. An exciting time for industry and consumers alike, but not one without its challenges as consumer expectations become even more difficult to meet.”
This was the way Mr Hari Elluru, Head of Corporate Marketing, LG Electronics, West Africa Operations described the mission of LG Electronics during a chat with newsmen in Lagos recently .
“The best home appliances deliver maximum convenience, while also adding something exciting to the home. Built-in artificial intelligence has transformed normal appliances into smart ones that can learn residents’ usage patterns and utilise them to improve performance.
“AI not only enhances convenience, but the technology also makes appliances safer and more energy-efficient, perfect for the growing concerns over the environment and the seemingly ever-increasing utility bills,” he said.
Halirru stated that LG is committed to creating a consumer-centric smart home ecosystem with the ultimate aim of allowing homeowners to control all their appliances and devices from one spot. He added that a combination of long-lasting, premium appliances and the unrivalled the intelligence of LG ThinQ will position LG as a trendsetter in this fiercely competitive market.
According to Elluru, “Today’s smart speakers can keep everything in order in the home by turning lights on and off, adjusting the temperature of the room or reading the news, all with a voice command. Smart speakers can now recognise voices for a more personal experience and can act as an individual’s personal assistant by reading that day’s agenda, offering a reminder to pick up milk on the way home and even recommending the fastest route to get to work in the morning. With such technology in the home, it’s easier now than ever to multitask and save time.
“Life is about more than having the latest technology. It is about the experiences technology creates. From TVs to home appliances and computer products, LG delivers consumer electronics that let you embrace life and prepare you for its greatest moments. We’re committed to providing electronics that work best for the way you live and to keeping you updated with the latest technological advances. After all, life’s better when you’re prepared.”
LG has continued to take a leadership role in advocating the beneficial role of AI in consumers’ lives.
He said since its launch in 2017, the company’s AI brand LG ThinQ has seen its portfolio grow rapidly to include air conditioners, washing machines, TVs, smartphones and robot vacuum cleaners.
“AI is just one-way appliances are being personalised to meet the lifestyle needs of today’s consumers,” Elluru averred.
Speaking at the CES 2019, LG’s president and Chief Technology Officer, Dr I.P. Park outlined the company’s vision for the future in his keynote address, entitled ‘AI for an Even Better Life’. According to him, the three key pillars of artificial intelligence – Evolve, Connect and Open – could deliver a robust AI ecosystem with diverse solutions for the real world.
“LG’s ambition is to unlock the potential of AI technology in a much larger scale by connecting hitherto individual units into intelligent systems,” he said.