Why we launched new Radio Station- CEO, JAMZ 100.1FM

The need to give the people of the ancient city of Ibadan and its environs a youthful, culturally-inclined radio station that seeks to create a lasting relationship through music and entertainment, has been adduced as the key reason for the newly-introduced radio station, JAMZ 100.1FM, launched in Ibadan, the Oyo State capital, few weeks ago.

Speaking with Brands & Marketing on the new radio station, its Chief Executive Officer, Mr Femi Sowoolu, explained that the station aims to become the most adored broadcast medium in the entire South West region of Nigeria within the shortest possible time.

“We aimed at positioning Jamz100.1 FM as the go-to music, entertainment, and lifestyle companion for individuals and businesses, with the vision to be a youthful, culturally-inclined radio station that seeks to create a lasting relationship through music and entertainment,” he said.

He described the station as a developmental one, with the objective of bringing social information, news, and public affairs to the mainstream while operating within the purview of the law and ethical standards.

“We bring to the listeners a unique, refreshing radio experience, our programming and style of presentation is breezy yet informative, factual and designed to appeal to a wide listening audience made up of both primary and overflowing targets- young, youthful and young at heart,” he added.

In line with the brand promise to give the target audience unconventional experience, Jamz 100.1 FM hosted fans and selected celebrities to a noiseless party held in the ancient city, few weeks ago.

The new Radio station, launched on Friday, October 28, 2016, commenced official broadcasting on Wednesday, October 19, 2016, after months of test transmission.