As part of efforts to achieve its mandate of ensuring 30 per cent of the Lagos commuters embrace the waterways as a viable alternative to road traffic congestion, the Lagos Ferry Services (LAGFERRY) in collaboration with EKO TOKEN in year 2022 introduced a cash reward system for its customers, where cash prizes running into millions can be won by purchasing a LAGFERRY ticket using the cowry card.
Akeem Odusina, a public affairs officer of the Lagos Ferry Services told Sunday Tribune on Saturday that the financial incentives and benefits offered by the cash reward system has made water transportation a more attractive option compared to congested roads or crowded public transportation and has led to a decrease in traffic congestion, improve air quality and reduce the overall carbon footprints.
Odusina said, “this consumer-centric initiative has recorded a significant and impressive number of winners, whose lives have been impacted positively, and revolutionized commuters’ experience on the waterways by motivating them to use water transportation as their primary mode of commuting.”
Some of the beneficiaries who spoke with Sunday Tribune commended the company and Lagos State government for the initiative while at the same time called on the state government to do more in this regard.
Mrs. Bunmi Bakare, who won N500, 000 urged other passengers to get their cowry cards and patronize LAGFERRY saying, the cash reward has had a transformative effect on her life by providing financial relief for her immediate needs and sustenance.
Another winner of N500,000 Mr Adekunle Dotun, commended the initiative, describing it as “an unexpected windfall that was channeled towards his business and positively affected his overall well being.”
Awwal Ibrahim, who also won N200, 000 said he at first ignored the message that informed he had won but was elated when he got the alert. He thanked the Lagos State government for the initiative.
Enjoining other Lagos commuters to embrace the waterways as alternative to road transport and patronise LAGFERRY as the ride guarantees comfort, pleasure and safety, Mrs Titilayo Igunnu, winner of of N100, 000 and a regular passenger told Sunday Tribune that she uses the boat every day to commute from Ikorodu to Falomo-Ikoyi and this cash reward promo has an overwhelming experience that had a profound impact on her finances and strengthened her resolve to continue to patronize LAGFERRY.
Other winners that have been impacted positively are: Mr. Opara Chibueze, Ibrahim Lasisi, Mrs Adeola Abass, Mr Hunsu Noah, Bashir Mukhtar among others who have won various sums.
Speaking further on the collaboration Mr Akeem Odusina, said, “making Lagos State a 21st century economy is one of the cardinal pillars of the present administration and this objective of encouraging private sector businesses and improving the well-being of the citizens is being achieved through the collaboration.
“It is changing the narratives of water transportation by incentivising its usage, improving quality of life, reducing traffic congestion, benefiting the environment, boosting local economies, enhancing tourism, and driving infrastructure development.”
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