Lafarge Africa rewards 171 winners in Q3 loyalty promo

Lafarge Africa Plc, a leading innovative and sustainable building solutions company, recently concluded its Q3 Lagos Retail Loyalty Promo with an exciting award ceremony to honour and reward its dedicated retailers.
The event celebrated outstanding performances across the Lagos region, with winners receiving prizes across four categories: Platinum, Gold, Silver, and Bronze.

A total of 171 winners emerged from the promo, spread across the state.
At the Lagos Island ceremony, held at the Ajah Depot, Fradjen Warehouse in Ibeju Lekki, three platinum winners received cargo tricycles, two gold winners were awarded 2.8KVA generators, six silver winners took home 43” TV sets, and 28 bronze winners were presented with rechargeable fans. Similarly, the Lagos Mainland event, hosted at Lafarge Africa’s Oregun NKB Plant, saw eight platinum winners receive cargo tricycles, 12 gold winners rewarded with 2.8KVa generators, 14 silver winners claim 43’’ TV sets, and 98 bronze winners walk away with rechargeable fans.

Speaking at the events, Babatunde Odufote, Head of Sales, Lagos, Lafarge Africa Plc, expressed the company’s deep appreciation to the retailers. “Your support has been pivotal to our success,” he said. This event is our way of honouring the commitment you’ve shown. Let’s continue this partnership and take it to new heights.” He further encouraged the retailers to leverage the Lafarge REAL app for seamless order placement, assuring them of timely deliveries within 24 hours.

In his remarks, Vorke Enite, Channel Development Manager, Lafarge Africa Plc, emphasized the crucial role of retailers and stakeholders in the company’s success: “You, our valued retailers and stakeholders, are the backbone of our value chain, helping us build and strengthen our presence in the market. Together, we’ll continue to reach new heights. Thank you for your partnership and trust as we embark on this journey to shape the future of building solutions.”
During the award ceremony, several winners shared heartfelt remarks, expressing their gratitude for the recognition and rewards.

Nora Blossom of Nora Cement, a Platinum winner from Ibeju Lekki, described Lafarge as a company that delivers on its promises. “This recognition has truly motivated me. I believe even greater opportunities lie ahead, and I’m confident I’ll be one of those grabbing those future opportunities because hard work truly pays off. Thank you, Lafarge, for this incredible journey.”

Kehinde Tosin of Kenny-Trust Global Ventures highlighted the transformative impact of the award. “Winning this tricycle is a game-changer for our business. It will boost our productivity and strengthen our partnership with Lafarge. Your support shows how much you value your retailers. Thank you for this thoughtful initiative.”

Similarly, Precious Grace of T.G. Stores emphasized how the tricycle addresses a long-standing business need. “Serving remote customers has always been a challenge, but this tricycle will make a huge difference. Thank you, Lafarge, for giving us this opportunity to compete and win such a valuable asset. We are truly grateful,” she said.