We are out to infuse gaming with entertainment —MD, Western Lotto

THE Managing Director, Western Lotto Nigeria, Mr Elvis Krivokuca, has stated that the newly- launched company is entering the nation’s gaming industry with a thrilling approach,  involving  the infusion of fun and excitement into the lottery experience.

Krivokuca, who stated this  at the launch of Western Lotto Nigeria and the unveiling of its array of brand ambassadors, in Lagos, recently, noted that one of the cardinal objectives of the company in Nigeria was to ensure Nigerians have fun while playing the game of lottery.

While reeling out the names of some Nollywood veterans, such as Olu Jacobs, Zack Orji, Ramsey Nouah, Alex Usifo, Jide Kosoko, Osita Iheme, as the ambassadors of the Western Lotto Nigeria brand, Krivokuca explained that the choice of the artistes was informed by the fact that lottery business is entertainment and the need to ensure Nigerians have fun while playing the game.

Other ambassadors of the brand include: Nigerian music icons, 2face, Olamide and ace comedian, AY.

“Our explanation is centred on the nature of lottery as entertainment.

Lotteries are number-based games of chance used mainly for entertainment, winning of prize and redistribution of wealth.  With these brand ambassadors, we are telling Nigerians that lottery is fun and they should enjoy themselves while playing the games,” he stated.

He also announced the decision of the brand to launch mobile application, designed to enhance the gaming experiences of the Nigerians, while also serving as a disruption in the nation’s lottery market.

The  Western Lotto Nigeria boss further disclosed that plans are on -going to add an African and Nigerian- centric game to its offering, adding that the new game which would be unveiled soon, will add a Nigerian touch to the Western Lotto lottery experience.

Commending the management of the new lottery firm, veteran actor, Olu Jacobs noted that if effectively managed, lottery business had the potential of correcting some of the ills in the society.

“Many things have gone wrong in Nigeria. It’s nice to have Lotto ease the pressure. Most of us have played Lotto all over the world. I have some friends who play in London: at times with 10 to 20 pounds. I myself used to play when I was there. I’m glad we have it here,” he said.