How to make money on TikTok as a faceless brand

TikTok is one of the fastest-growing social media platforms, and you don’t need to show your face to make money on it. Many faceless creators are earning thousands of dollars using creative content strategies. 

If you want to stay anonymous for private reasons or just prefer behind-the-scenes work, there are several ways to succeed. In this article, we discuss how to make money on TikTok as a faceless brand.

1. Create a Niche-Based TikTok Page

A niche helps you attract the right audience. Some popular faceless TikTok niches include:

• Quotes and Motivation – Post text-based inspirational videos with background music.
• Tech and Productivity Tips – Share tutorials using screen recordings.
• Cooking and Recipes – Show hands-only recipe videos.
• Finance and Business – Use animations or stock footage to explain financial tips.
• DIY and Life Hacks – Demonstrate creative hacks without showing your face.

Use trending sounds and hashtags to increase engagement.

2. Monetise With TikTok Creator Fund

The TikTok Creator Fund pays users based on video views and engagement. You can apply if you:
✔ Are at least 18 years old.
✔ Have at least 10,000 followers.
✔ Have 100,000+ views in the last 30 days.

How to Apply: Go to TikTok Creator Center in your settings and apply for monetisation. 

READ ALSO: 6 simple ways to make money on TikTok

3. Earn Through Affiliate Marketing

You can promote products without showing your face by:

• Creating review videos using screen recordings.
• Using AI-generated voiceovers to explain the benefits.
• Posting short animations or slideshow videos.

4. Sell Digital Products or Services

Selling your own products is a great way to make money on TikTok as a faceless brand. Since you don’t show your face, focus on:
✔ E-books and Guides – Create how-to guides and promote them in your videos.
✔ Online Courses – Use screen recordings to teach skills.
✔ Templates and Printables – Sell digital planners, social media templates, or Canva designs.

5. Get Paid for Sponsored Posts

Brands pay creators to promote their products. If you have at least 5,000 followers, you can:

• Partner with businesses to post faceless promotional videos.
• Use AI voiceovers, animations, or text-based storytelling.
• Showcase a product using screen recordings.

6. Grow and Sell TikTok Accounts

Many businesses buy established TikTok pages to avoid starting from scratch. You can:
✔ Grow an account in a niche like finance, pets, or motivation.
✔ Sell the account once it reaches 10,000+ followers.
✔ Use websites like Fameswap to list your account.

Niche-focused accounts sell faster than general ones.

Making money on TikTok without showing your face is 100% possible. By choosing the right niche, using smart monetization strategies, and leveraging affiliate marketing or sponsorships, you can build a profitable faceless brand.