How SoftOrbits’ Icon Maker allows amateurs to create logos in minutes

SoftOrbits is a photo editing software development company founded by Eugene Ustinenkov in 2006. Mostly building smaller-scale utilities to help amateur and professional photographers save time on tedious and difficult processes, the company has managed to become one of the leaders in its niche. Not only has SoftOrbits achieved 300,000 users and over 1,000,000 yearly downloads, but the team behind it has also been recognized by CNET, Softonic, and OISV. 

One of SoftOrbits’ recent tools, Icon Maker, has found success, with tens of thousands of downloads over a short time frame after release. The team is convinced that the reason for Icon Maker’s surge in popularity is the increased need for branding among the many businesses that have opened recently, especially with the rise of AI startups.

“Branding has become the number one target for so many new businesses. Think of how many startups pop into existence each day; a lot of the time, they need a quick and reliable way to create their logos so they can get it out of the way and focus on their business ideas and strategies. This is when Icon Maker shines — a simple utility that offers even complete newbies an opportunity to create something appealing and visually striking,” explains Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront. 

What makes Icon Maker so popular?

Icon Maker is an incredibly versatile tool that remains simple to use, which was the main objective set for developers, explains Eugene. 

“We know our target audience well, so we need to cater to their needs. Why choose Icon Maker over any other solution? Because it is quicker, more intuitive, and it can reliably solve your issue. So we ensured that Icon Maker would be a tool that anyone can grasp in seconds, which required some optimization and creative thinking,” says Eugene Ustinenkov, CEO of SoftOrbits with more than 10 years of software development expertise.  

The tool allows users to create icon files as well as edit, extract, convert, and manage the existing ones. Icon Maker provides a clean interface that enables users to work with several icons at the same time, an easy-to-use file management system, automatic format and size converting, and a batch processing feature, which became somewhat of SoftOrbits’ signature strengths.

The utility allows users to create icons based on a series of PNG files, convert Mac icons to Windows, and build multi-format icons — all while supporting the most popular image formats like JPEG, GIF, PNG, CUR, BMP, ICO, ANI, XPM, ICL, and TIFF. What makes the tool particularly great is the fact that it can make icons for any system, including Android and iOS.

“This is probably the best part — imagine solving all of your branding issues, including making separate icons for mobile apps — all in one place. That’s not just us stating that — we’ve received multiple user reviews that emphasized the importance of this functionality, and we’re really glad we took our time to implement it into the utility,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences

When it comes to styling, Icon Maker provides a set of graphic tools as well as a large library of palettes and a variety of gradient fills. This enables users to create a variety of styles, apply monophonic filters that imitate a particular surface, and add blurring or decorative effects. Apart from that, users can also expect familiar functionalities like rotating, mirroring, and cloning objects, adding text to images, and adjusting perspective.

“If I had to choose one outstanding aspect of Icon Maker, I would point out its convenient scaling or the ability to take snapshots in various formats — both of which are incredibly helpful for identifying elements to improve and modify. We want to keep upgrading our tools in this direction, increasing convenience and accessibility, so we’re currently thinking of creating an online version of the app available as a SaaS solution,” says Hannes Jansen, writer and editor at SoftOrbits.

Want to connect with SoftOrbits?

Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at support@softorbits.com or visit softorbits.net.