How PR has redefined success for global brands – Ryan Alford

In the world of business, many regard marketing and public relations to be key to success of any brand and what separates successful ones from the struggling ones.

Behind the successful marketing strategies of global brands such as Lexus, Audi, Toyota, Verizon Wireless, BMW, NFL and Dallas Cowboys is Ryan Alford.

Speaking with Tribune Online, the PR expert, who has over two decades of experience under his belt and managed billions of dollars of marketing communication budget, disclosed some of the principles to his success.

“I want to make and have impact, and I believe that if you have a positive mind, it solves 95 percent of your problems. We are all susceptible to life, but if you live with positivity and gratitude and appreciation, life will be better.”

“Does it mean I’m positive every ounce of the day? No, but I believe in those core principles, and it keeps me going through,” says Ryan.

Ryan who was instrumental to
marketing success of one of the first automotive digital retailing platforms called iDrive On-Demand, hosts the Radical Marketing podcast, where he shares marketing insights and recommendations.

The Greenville-based entrepreneur also recounted to Tribuneonline how the pandemic onslaught has affected businesses across the globe but assures the world that he will continue to share ideas, opportunities in marketing, branding, digital marketing, social media, and e-commerce.

NIGERIAN TRIBUNE