‘How Nigerian art, artists can thrive in the digital economy’

Artist and festival founder Miabo Enyadike says that artists, as entrepreneurs, must redefine their approach to the rapidly expanding global creative economy.

THE creative industry has become a powerful economic force worldwide, and for Nigerian and African artists, adapting to the digital economy is essential for growth. Artists can maximise their influence and revenue streams by leveraging new markets and expanding beyond traditional gallery spaces.

This perspective was shared by MiaboEnyadike, founder of the ArtMiabo International Art Festival (AMIAF) while unveiling details of the upcoming 2025 edition. The fourth instalment of AMIAF is scheduled from April 29 to May 1 at the Admiralty Conference Centre, Victoria Island, Lagos. It is themed ‘Artconomy: Redefining the Global Art Experience’’ and will be more than just exhibitions.

AMIAF 2025 will feature panel discussions, masterclasses, and networking opportunities to bridge the gap between the African art market and global players.

According to Enyadike, participants will gain insights into art investment, branding, and the future of creative entrepreneurship. The participants will include artists, collectors, curators, and industry leaders. They will explore the evolving relationship between art, commerce, and technology in today’s interconnected world.

“The festival will explore art’s pivotal role in shaping local and international economies. Art is no longer confined to museum walls but has become a key player in global trade, tourism, and innovation. Artists are entrepreneurs, and as the creative economy expands, we must redefine our engagement with it to ensure artists remain at the forefront,” said Enyadike.

Discussing the expected impact of AMIAF 2025 on the local and global art scene, Enyadike, a painter and art business expert with over 30 years of experience, provided a comprehensive outlook:

“AMIAF 2025 will create a dynamic platform for both emerging and established artists to showcase their work, connect with global buyers, and explore cutting-edge trends such as NFTs, digital art monetisation, and AI-driven creativity. The festival will highlight how African artists can harness technology for greater visibility and financial sustainability.”

Key benefits of the festival for the art community include market expansion, education, innovation, collaboration, and economic growth.”Artists will gain direct access to collectors, gallerists, and investors keen on supporting African and global contemporary art. Workshops will equip them with practical knowledge on monetising art in the digital space, effective marketing strategies, and financial literacy. Additionally, the festival will foster partnerships between artists, tech innovators, and business leaders, reshaping the future of art commerce,” she said.

On the theme choice and its significance, Enyadike said ‘Artconomy’ reflects the urgent need to adapt to the shifting landscape of art and commerce. “Art is a crucial asset in today’s economy. By integrating digital platforms, sustainable art practices, and innovative business models, we are ensuring that artists gain the financial independence they deserve while contributing to global economic growth” she noted, emphasising that technology is a tool to enhance, not replace, the traditional art market.

The AMIAF Founder added, “As Lagos continues to rise as a global art hub, AMIAF 2025 will reinforce Nigeria’s position as a key player in the international art market, fostering cross-cultural dialogue and opening new revenue streams for creatives.

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