Heineken celebrates rise of Afrobeats with Afrozons Pre-Grammy party

Heineken has announced its sponsorship of the highly-anticipated Afrozons African Pre-Grammy party as a part of its grand 150th-anniversary celebration at a media briefing today, January 26, in Lagos.

Hosted by the dynamic Sheila O (Grammy Academy Member)the pre-Grammy event promises an evening of Afrobeats celebration.

An integral aspect of this celebration will be the heartfelt recognition of music legends Fela Anikulapo Kuti, King Sunny Ade, and Femi Kuti. Their influential contributions to music have earned them Grammy nominations, making them iconic figures across the African music industry. Notably, the AfrozonsAfrican pre-Grammy party also celebrates the new Grammy category, ‘Best African Performance’.

Speaking on the partnership, Kola Akintimehin, Senior Brand Manager, Heineken, Nigerian Breweries Plc., said, “We see the immense potential of African music and are proud to support its growth as a brand. Our sponsorship of the Afrozons African Pre-Grammy party is a pinnacle moment in our 150th-anniversary celebration, signifying our commitment to cultural richness and honouring the legendary contributions of music icons like FelaAnikulapo Kuti, King Sunny Ade, and Femi Kuti. Their impact on the global music stage aligns seamlessly with Heineken’s legacy of global excellence. Together, we can inspire and be inspired by the rich tapestry of culture and music that surrounds us.”

Heineken’s involvement inspires confidence in the hearts of many, both in its plans to have a historic night and its commitment to supporting the African music and entertainment industry.

 

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