Gulder Ultimate Search (GUS), the survival reality show that dominated the Nigerian airwaves in the early 2000s, is making its triumphant return after seven years off air.
Created and sponsored by Nigerian Breweries Plc, manufacturers of Gulder lager beer, GUS started in 2004 and enjoyed 11 seasons on air. The show went on to become the most-watched reality TV series in Nigeria before it ended in 2016.
Nigerian Breweries (NB) Plc has officially announced that the show would make its comeback with “The Age of Craftsmanship” as the theme for the 2021 edition.
Sade Morgan, the Corporate Affairs Director, Nigerian Breweries Plc, said, “We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show. The planning team have put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store.”
According to Morgan, registration will kick off on September 1 and close on September 8, 2021. The first screening session starts September 13 in Abuja and Enugu, while the second screening session kicks off on September 16 in Lagos.
The TV premiere of ‘Gulder Ultimate Search: The Age of Craftsmanship’ is set for October 16, 2021, and will run till December 19, when the grand finale will hold.
From the first edition, which premiered in 2004, contestants were camped in different parts of the country to struggle against themselves and the wild, i.e. nature, and their search for a hidden treasure that brings to the last person standing instant fame and fortune.
The prize rose from N3 million from the first edition to N10 million and a brand new SUV in the last edition. Since it went off air, fans have been calling for its return. And now the show is back!
In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners – Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.
Remi, who was 22 years old when he won in 2010, starred in the Africa Magic series Tinsel, Forbidden, and several other critically acclaimed Nollywood movies like Sin City and Gold Statue. Dominic Mudabai, the winner of the fourth edition, has also appeared in numerous TV Commercials for several multinational brands.
YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE
Lagos Is Second Least Liveable City In The World For 2021
Lagos is the second least liveable city in the world for the year 2021. This is according to the most recent annual ranking put together by the Economist Intelligence Unit (EIU)…
CLAIM 1: A Twitter user claims UNICEF said any efforts to block children from accessing pornography might infringe their human rights.
VERDICT: MISLEADING!
Federal Government through the Ministry of Art, Culture, Tourism and Creative Economy has rolled out…
The Independent National Electoral Commission (INEC) has dismissed as fake and speculative a media report…
All Progressive Congress (APC) in Zamfara has raised the alarm of alleged which-hunt of their…
Sokoto Governor, Ahmed Aliyu, has assured workers of his administration’s commitment to investigate and address…
The Ekiti State Governor, Biodun Oyebanji, has pleaded with farmers Ikole Local Local Government, who…
Muslim community in Iwo-Isin kingdom, Isin local government area of Kwara state have installed a…
This website uses cookies.