Gulder redefines brand positioning, urges consumers to “Own Their Journey”

Premium beer brand, Gulder, has announced its new brand positioning going into 2019,  by extending its market penetration and redefining the brand to Nigerians, urging them to ‘own their journey’.

The “Own Your Journey” phrase has just been introduced as the beer brand’s tagline, as the brand seeks to alter its messaging to reflect its current brand position and craft a better narrative that can connect with its target audience.

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This fresh brand perspective will oversee some new creative directions which will further help distinguish Gulder from all other competing beer brands.

Plans are already in place to launch a series of events that will cut across various media channels to communicate the fresh new identify of the Gulder brand.

The beer brand in 2018, introduced its bold new label design, which showcased one of its strongest assets, ‘The Gulder Knight, as forward-looking, thereby giving the Gulder brand a more progressive outlook and a new tagline inspired by a fresh perspective themed “Looking Forward.”

This change further cemented Gulder’s position as the drink for the modern man.

Shedding more light on the new brand position, Marketing Director, Nigerian Breweries, Emmanuel Oriakhi, expressed the company’s determination to continually redefine what the Gulder brand represents.

‘Gulder is one of the oldest beer brands in Nigeria, and as we continue to evolve as a brand, we feel the need to continually re-define what Gulder represents.

“This is not a complete change of direction, we are simply crafting a narrative that allows us to communicate our brand values better,” he stated.