Group celebrates business growth with MFB opening, book launch

A people empowerment and enterprise development company, Pertinence Group has capped off the year 2024 with a memorable end-of-year celebration featuring the grand opening of PettySave Microfinance Bank and the launch of the book, “The Real Money of Lagos.”

The grand opening of the bank was heralded as a game-changer in the financial landscape, with Co-founder Wisdom Ezekiel describing it as a “financial institution with a difference,” and emphasizing its mission to empower individuals and small businesses with accessible and innovative financial services.

“This is not just a bank; it’s the beginning of a movement toward financial empowerment for all. Opening an account with PettySave is like planting a seed in fertile ground. We are committed to nurturing that seed until it grows into a tree that bears fruits for everyone connected to it,” Ezekiel said.

Ezekiel went on to assure guests at the event that the company’s tech team was already developing a state-of-the-art application in collaboration with another team overseas. He encouraged guests to take advantage of the bank’s tailored financial solutions, highlighting its role in fostering entrepreneurship and promoting financial literacy.

Co-founder Sunday Olorunsheyi, PhD, echoed these sentiments, stressing the importance of financial planning and growth. During a speech, he emphasized that PettySave was an integral part of Pertinence Group’s mission to empower people, develop enterprise, and transform communities.

In his words: “PettySave MFB represents our vision of creating opportunities for people to save, invest, and grow wealth. It’s a platform we are building to serve the needs of everyday Nigerians, from market traders to small business owners and young professionals. The beauty of the bank is that it’s going to be heavily driven by technology.

“It’s not a conventional bank. The quality of ideas on the table will generate massive profit, so if you are here and you want to be a part of this train that is about to take off, the door is still open. If you are an investor, and you are looking at being a part owner of the bank that will turn out to become a global bank, feel free to talk to us,” he added.

Meanwhile, the evening also saw the unveiling of The Real Money of Lagos, co-authored by Ezekiel and Olorunsheyi. The book, according to the authors, explores wealth-building opportunities in Lagos, offering practical insights for entrepreneurs and investors seeking to leverage the city’s dynamic economy.

Speaking about the book, Ezekiel said, “Lagos is a land of opportunities, but many people don’t know how to access them. This book was written to bridge that gap. It’s not just about theory; it’s a practical guide filled with strategies that we have personally used to create value and build wealth in this city.”

Olorunsheyi added: “This is a blueprint for anyone who wants to succeed in Lagos. It’s filled with real-life stories, actionable steps, and timeless principles that can help readers navigate the complexities of doing business in Nigeria’s economic capital.”

The sessions, anchored by television host Tope Mark-Odigie, were graced by notable personalities including real estate mogul Olumide Emmanuel, leadership expert Niyi Adesanya, and values and character coach Bosede Olusola-Obasa. Pertinence Group board members Tope Awe and Ebunoluwa Olufemi also attended, highlighting the significance of the occasion.