Business

Former NIMN president, Agenmonmen, others to feature at MCCA 2023

Seasoned marketing expert and immediate past president of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen, has been named as one of the keynote speakers at the maiden edition of the Media Consortium Conference and Awards scheduled for September, in Lagos.

The organisers, in a statement, also confirmed the participation of the Chief Operating Officer, Clan Africa, Femi Darabidan as another keynote speaker at the one-day event, tagged, ‘Consumer Journey in a Digital Age: Prospects and Challenges.’

Agenmonmen, who is also the Managing Consultant of OE&E Consulting Ltd, the organisers explained, is expected to speak on the conference’s theme.

The organisers expressed delight that the former Senior Strategy Manager at Nigerian Breweries Plc and a veteran of over 32 years in the marketing profession, accepted to be part of the intellectual discourse expected to feature the crème de la crème of the marketing communications profession.

Organised by Media Consortium, a brands, business and marketing publication, the conference, which is the maiden edition, is designed to create a platform of convergence for different stakeholders in the IMC value chain to foster the use of digital technology to address challenges brands face in building better brand-consumer relation.

 

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Akin Adewakun

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