Through its quest for nurturing valuable partnerships, Golden Penny Foods, the iconic brand of Flour Mills of Nigeria Plc (FMN) rewards outstanding dealers at its annual B2C Sales and Marketing conference. The event took place on Wednesday the 8th of May 2024 at the Lagos Continental Hotel, Lagos. The event, which attracted dealers from across the country, concluded with a grand awards ceremony where top-performing dealers were honoured with prestigious awards and significant cash prizes.
This year’s conference, themed “Breakthrough Leadership and Extreme Execution,” aimed to foster closer collaborations between the Group and its extensive dealer network, focusing on strategies to enhance customer satisfaction, shared value and drive mutual growth. The event featured a series of workshops, keynote speeches, awards ceremony, and panel discussions led by industry experts and top executives from Flour Mills.
Devlin M. Hainsworth, MD, Food Division, FMN, opened the ceremony with a speech highlighting the importance of dealer partnerships in the company’s growth strategy. “Our dealers are not just distributors; they are our partners in progress. it’s been truly inspiring today what we’ve witnessed. Not only have our partners traversed a very challenging year, they grew their business and they grew our business. This conference is a reaffirmation of our commitment to empowering and enriching our partnerships,” Devlin stated.
The highlight of the event was the awards ceremony, where the Group recognized top dealers for their outstanding performance and contributions over the year. Awards were presented in various categories, including Legacy Awards, Growth Awards, and Regional Best Dealer Awards, among others. The top award of the night, the Dealer of the Year, was presented to Alhaji. Idris Saleh of Saleh Nig, Ltd who received a trophy and an impressive cash prize of 25 million Naira for any CSR project of his choice.
Attendees were not only treated to a night of accolades but also had the opportunity to network and engage directly with FMN executives to discuss new products, marketing strategies, and support systems designed to enhance dealer operations and profitability.
“The Annual B2C Sales and Marketing Conference is a cornerstone of our dealer engagement strategy,” said Ademola Adeoye, Head of Sales at FMN. “Especially in tough and turbulent financial years where we’ve seen some of the toughest things happening in the last financial year, hence the need for us to keep strengthening this relationship across different parts of the country with our dealers that are here today”
The conference concluded with a dinner where Flour Mills staff, dealers and invited guests celebrated the past year’s achievements while looking forward to new opportunities for collaboration in the coming year.
FMN through its iconic brand, Golden Penny is committed to strengthening dealer relationships and investing in their success. This mandate positioned the Group as a leader in Nigeria’s FMCG sector, not only in terms of superior quality product offerings and innovation but also in building a resilient and supportive dealer network.
Incorporated in September 1960 and quoted on the Nigerian Stock Exchange since 1978, Flour Mills of Nigeria (FMN) Plc, owners of the iconic Golden Penny Food brand is one of Nigeria’s leading food and agro-allied companies. With a broad basket of food products and a robust pan-Nigerian production, distribution, and supply chain network, FMN is a fully integrated and diversified food and agro-allied group.
FMN group strives in its purpose to “Feed the Nation, Everyday” through its five core food value chains: Grains, Sweeteners, Oils and Fats, Proteins, and Starches. FMN creates value along the entire food chain with its “farm-to-table” model by providing inputs and know-how to farmers, aggregating and sourcing crops and raw materials to supply its world-class processing facilities across Nigeria, and distributing its innovative food brands to its customers.
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