The 2024 Calabar Carnival and Festivals are poised to reach new heights, with First Bank of Nigeria, United Bank for Africa (UBA), Zenith Bank, Nigerian Breweries, Minimie, and other notable brands joining as official sponsors for this year’s extraordinary celebration.
Renowned for their innovation, leadership, and commitment to cultural promotion, the iconic brands will infuse unmatched energy and creativity into the festival, reinforcing their dedication to showcasing Nigeria’s vibrant culture, heritage, and national pride.
With this year’s theme of “Our Shared Prosperity,” the Governor of Cross River State, Senator Bassey Otu, stated, “I am very pleased and honoured to welcome ALL to the biggest party in Africa. This year, we are excited to offer even more activities for you to enjoy as we celebrate Our Shared Prosperity.”
In his remarks, Mr Olusegun Alebiosu, Managing Director/CEO of First Bank PLC, emphasised the bank’s strong support for the carnival.
“First Bank is deeply rooted in Nigeria. We are an integral part of the fabric of society, and through initiatives like December is a Vibe, we have made a significant impact in promoting music. Our support for Carnival Calabar is a natural continuation of our dedication to these cultural efforts.”
Mary Ephraim-Egbas, CEO of Okhma Global, the official marketing company for the Carnival Calabar and Festivals, expressed her enthusiasm about the brand partnerships.
She stated, “The 2024 Calabar Carnival and Festivals is tagged ‘Carnival for All,’ honouring this year’s theme of Our Shared Prosperity. The Carnival is an exceptional celebration of Nigeria’s rich cultural heritage. First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie, and all participating brands will benefit, as over 2 million attendees are expected to travel from across Nigeria and the world. The earmarked events will create an atmosphere filled with excitement, creativity, and unity. This collaboration highlights the strength of partnerships.”
In receiving the brands’ partnerships and sponsorships, Sir Gabe Onah, Chairman of CRS Carnival Calabar Commission, commented on their significance.
He said, “The commitment of First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie, and other brands to the Calabar Carnival plays a vital role in the festival’s continued success. Their support ensures that the 2024 edition will be a truly spectacular event.
“We are grateful to work with such remarkable partners who are helping bring the best of Nigerian culture to the global stage, supporting local and national growth while creating a lasting impact on the community.”
The 2024 edition of the Calabar Carnival and Festivals is set to be a fusion of music, dance, culture, and innovation, with jaw-dropping parades, exhilarating performances, and creative brand experiences that will captivate thousands of local and international visitors.
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