First Bank ignites ‘Giant’ strides in new campaign

One of the nation’s financial services providers, First Bank of Nigeria, has flagged off a new campaign, “Giants In You”, aimed at inspiring, encouraging and soothing the nerves of individual and corporate customers at these trying economic times.

A brainchild of S.O & U and the First Bank Team, the essence of the campaign is to apprise the public of its efforts at enabling the giants in its customers, in the past 13 decades, by giving utmost priority to the safety and security of their transactions.

With this, the Bank added, it has maintained the trust of customers, garnered over the past 130 years, through its enduring legacy of safety and security.

“We believe one of the ways of building this giant in our customers is by providing them a safe, secure, trusted and enduring brand, boasting a heritage of 130 years of continuous business operations and impact,” the bank›s  Head, Brand and Stakeholder Management, Yinka Ijabiyi said, at the launch of the campaign over the weekend in Lagos.

Ijabiyi, representing the Group Head, Marketing and  Corporate Communications of the bank, Folake Ani-Mumuney, stated that the bank has succeeded in building such confidence by being  a national icon, a regional leader and a globally recognized intercontinental player,  through its operations in 10 countries across four continents, and over 43 million customer accounts, in 750 business locations.

He stated further that besides being used to celebrate its 130 years of providing excellent services to its customers, the ‹Giants› campaign is also designed to reiterate the bank›s resolve at supporting its individual and corporate customers at becoming the giants of their desire.

«The essence of this campaign is to tell our customers that in the past 130 years we have been creating and supporting giants and that we are not about to stop doing that anytime soon. The campaign speaks to the art and essence of our business which is making giants of our customers,” he stated.

“We believe that there is a ‘GIANT’ in every customer, every employee and every stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future waiting to be birthed.

“Our commitment is to provide all the necessary business support, financial knowhow, growth solutions, channels and platforms to bring out the giant in every customer,” he stated.

Ijabiyi added that with the bank’s rich array of tailored solution for every customer, employee and stakeholder; it is best equipped to provide what those stakeholders needed to turn their dreams and desires into giant successes.

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