Firm raises $4.5m to fix logistics problems in e-commerce, SMEs

For years, logistics has been treated as a necessary but fragmented function, something businesses deal with rather than optimise.

E-commerce brands and SMEs, in particular, struggle with unpredictable delivery costs, unreliable shipping networks, and operational inefficiencies that directly impact customer experience and revenue.

While companies invest heavily in marketing, product development, and expansion, logistics often remains an under-optimized, high-cost burden that businesses simply endure.

Now, Logisync, a logistics solutions company built specifically for e-commerce and SMEs, has secured $4.5 million in investment to change that narrative. The funding signals strong investor confidence in the company’s ability to eliminate the operational blind spots that prevent small businesses from scaling efficiently.

A group of venture capital firms, private equity investors, and industry leaders backed the funding round, recognizing that e-commerce brands and SMEs can no longer afford inefficient logistics operations, delivery delays, and rising fulfillment costs. The investment will power the company’s expansion, enhance its data-driven logistics intelligence, and introduce new automation tools that allow businesses to optimize last-mile delivery, inventory management, and fulfillment strategies without incurring unnecessary overhead.

The company’s co-founder, Olajumoke Aroyewun, has spent years working within supply chain operations and understands that most small businesses don’t fail because they lack great products, but because they struggle to efficiently move those products to customers. She co-founded Logisync to address this gap, ensuring that businesses not only gain access to logistics providers but also operate within structured, data-backed logistics networks that eliminate inefficiencies.

“Most small businesses and e-commerce brands are not tracking how much they are losing due to delayed shipments, poor inventory planning, and fragmented delivery networks, until it’s too late. Logisync puts businesses back in control before logistics failures start costing them sales and customer trust,” Aroyewun explains.

In contrast to conventional logistics firms that concentrate primarily on fulfillment and shipping, the company is designed to help businesses proactively avoid logistics issues before they cause operational disruptions.

E-commerce companies and small businesses in industries such as retail, consumer products, and on-demand services rely on the platform to minimize shipping expenses, expedite order fulfillment, and maintain consistent delivery schedules, even during periods of high demand. In today’s environment, where logistical interruptions are becoming the rule rather than the exception, businesses that fail to optimize their logistics operations risk falling behind.

With this new round of investment, Logisync plans to expand its AI-powered logistics tracking, enhance automated delivery optimization, and introduce real-time cost control tools that allow businesses to operate with precision and predictability. The company’s goal is simple: to turn logistics from a cost-heavy challenge into a structured advantage that drives growth and customer satisfaction.

As the company advances into this next phase, its focus remains clear; helping e-commerce businesses and SMEs take control of logistics as a critical part of their success strategy. With strong investor backing and a bold vision, the company is proving that the brands that win in the future won’t just be the ones that sell the best, they’ll be the ones that move the smartest.