Fearless Energy Drink powers ‘Fast and Furious X movie’ premiere

Energy drink, ‘Fearless, from the stable of Rite Foods Limited demonstrated its unwavering commitment to the entertainment industry recently, with its sponsorship of the premiere Fast and Furious X movie at the Silverbird Cinemas in Lagos.

The movie premiere, which was held on Wednesday, May 17, was well attended by celebrities.

The thrilling experience was ignited by Rite Foods’ exclusive partnership with Silverbird Cinemas, where guests were rejuvenated to become more audacious and adventurous in activating their dreams to attain success.

On the sponsorship, Assistant Brand Manager, Fearless Energy drink, Kanyinsola Sangowawa, affirmed that it consolidates the brand’s pursuit for positioning itself as a propeller to its consumers being brave and bold alongside other attributes that inspires courage to dare and engage in daring activities.

Amidst the rationale for the sponsorship, Sangowawa further stated that Fearless Energy intends to utilise the sponsorship amongst other marketing activities, to re-affirm its brand equity-building strategies as a market leader. Sangowawa further stated that the sponsorship is also a sampling ground for consumers to be able to taste the unique quality of the Fearless brand while enjoying their favourites movies with family and friends.

Commenting on the support by the leading energy drink, Nollywood Movie Producer, Andrian Abisogun, applauded the brand for adding colour to the event and for the immense support to the entertainment sector, as well as the energy it provides to viewers at the cinema. It was indeed a pleasant moment as consumers of the Fearless range of flavours attested to the distinctiveness of the brand while having delightful experiences watching the Fast and Furious movie, as well as the fun created at the brand’s stand with various mixes.